Core Insights - The article discusses the development and implementation of an internet hospital platform aimed at enhancing healthcare service quality and efficiency while reducing patient costs. It emphasizes the integration of online and offline services to optimize the patient experience and promote the digital transformation of hospitals [3][4]. Group 1: Objectives and Positioning - The core goals include improving healthcare service quality and efficiency, reducing patient costs, and facilitating a seamless online-offline service experience [3]. - The service positioning targets three main groups: patients (To C), hospitals/doctors (To B), and government/policy (To G) [3]. Group 2: Functional Design - Basic functionalities include online appointment scheduling, payment processing, report inquiries, and electronic medical records [4]. - Extended services encompass online consultations (text/video), chronic disease management, health consultations, and remote consultations [4]. - Intelligent tools such as AI triage, medication reminders, smart triage, and risk alerts are also part of the offering [4]. Group 3: Patient Experience Optimization - The platform aims for an integrated online and offline patient experience, enhancing the entire patient journey from appointment to post-consultation [6]. - Pre-consultation features include precise appointment scheduling, smart triage, and pre-filled health records [7]. - During consultation, services like online queue reminders, in-hospital navigation, and mobile payments are provided [7]. - Post-consultation services include electronic prescription transfers, home delivery of medications, follow-up reminders, and satisfaction feedback [7]. Group 4: Data Utilization and Resource Integration - The platform leverages data analytics to optimize resource allocation based on patient flow and departmental load [8]. - It employs patient profiling for targeted marketing and utilizes AI for diagnostic assistance and epidemic trend prediction [8]. - Internal integration connects various hospital information systems, while external collaborations include partnerships with pharmacies, logistics, insurance companies, and wearable device manufacturers [9]. Group 5: Brand Building and User Engagement - Trust is built through endorsements from authoritative doctors, successful case promotions, and patient-generated content [11]. - User acquisition strategies involve community partnerships for free health consultations and targeted advertising [13]. - Retention strategies include a membership system, regular health reminders, and community engagement [14]. Group 6: Compliance and Risk Management - The platform adheres to regulations such as the Internet Diagnosis and Treatment Management Measures and the Data Security Law to ensure legal compliance [17]. - Risk management includes establishing online dispute resolution mechanisms and deploying cybersecurity measures [18]. Group 7: Team and Collaboration - A cross-disciplinary team comprising medical professionals, product managers, data analysts, and customer service personnel is essential for the platform's success [20]. - Regular training for healthcare staff on using internet tools is emphasized [21]. Group 8: Continuous Iteration and Innovation - The platform focuses on collecting user feedback for ongoing feature optimization and exploring new technologies like 5G remote surgery and blockchain for electronic medical records [23][25]. - Collaborations with major internet companies and research institutions are pursued to enhance technological capabilities [26].