Core Viewpoint - The launch of the international version of Yipin Weike (intl.epwk.com) marks a significant step in the company's globalization strategy, aiming to create a global creative service ecosystem and become the "Alibaba" of the creative service industry [1][4]. Company Overview - Yipin Weike was founded by Huang Guohua, who has a background in media, animation, and the internet, and holds an EMBA from Tsinghua University [2]. - The company is headquartered in Xiamen, Fujian, and is the first Chinese creative crowdsourcing company to be publicly listed in the U.S. [4][11]. Business Model - Yipin Weike aims to be a "global creative resource router," allowing businesses to efficiently find suitable creative talent worldwide, thus enhancing the efficiency of creative production [4][9]. - The platform aggregates global creative talent and offers over 300 categories of creative services, including logo design, industrial design, software development, and marketing [6]. - The business model is similar to Alibaba's e-commerce logic but focuses on creative services rather than physical goods, forming a "service crowdsourcing" model that reduces outsourcing costs for companies [6]. Technological Innovation - The platform utilizes AI to enhance transaction efficiency, including the integration of the DeepSeek model and the development of the "Yipin AI Assistant" to streamline employer needs and match service providers [8]. - Data-driven operations are employed to optimize algorithm matching and ensure transaction security through mechanisms like fund escrow and credit evaluation [8]. Global Expansion - The international version of Yipin Weike provides a digital channel for millions of Chinese creative talents to access global clients, facilitating international competition and order acquisition [9]. - The company plans to enhance its services by expanding into high-value areas such as marketing planning and AI solutions, thereby increasing customer value and profit margins [11]. Market Position - Yipin Weike is positioned as a leading player in the creative crowdsourcing sector, with a GMV of $350 million in 2023 and over 25.66 million registered users [12]. - The company is also working on industry standardization to enhance brand influence and service reliability, filling gaps in the industry standards [12].