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消费新场景丨舌尖上的新风向
Yang Guang Wang· 2025-08-01 11:29
Core Viewpoint - Consumption is the main driver of economic growth, with new business models and products emerging across various sectors, including dining, tourism, and community services, enhancing consumer experiences and meeting high-quality living standards [1] Group 1: Dining Industry Innovations - The dining industry is increasingly integrating technology and digitalization, with 65.7% of surveyed enterprises incorporating digital strategies into their development plans [6] - Innovations in the dining sector include modernizing traditional food culture, blending different cuisines, and utilizing smart technology to enhance consumer experiences [6] - A coffee shop in Chongqing showcases a unique consumer experience through the use of soundproof materials and an intelligent coffee-making robot, which can produce 300 cups of coffee daily without breaks [5][6] Group 2: Digital Management in Restaurants - A Beijing-based brand noodle shop has adopted digital management systems to streamline operations, allowing customers to pre-order and manage their dining experience through an app [8][10] - The restaurant's market director emphasizes the importance of digital tools for managing front and back-end operations, enhancing customer insights, and optimizing menu offerings based on sales data [10] - The rise of "satellite stores" focused on delivery has led to the establishment of over 5,500 such stores in collaboration with major brands, with plans to reach 10,000 by the end of 2025 [10] Group 3: Consumer Behavior and Experience - The integration of "Internet + transparent kitchens" in delivery services allows consumers to monitor their food preparation, enhancing trust in food safety [14] - The dining experience is evolving to include cultural elements, with restaurants collaborating with well-known brands to create unique dining events that resonate with consumers [14][15] - The shift from viewing customers as mere traffic to understanding them as individuals with unique preferences is crucial for improving service and increasing conversion rates [15]