Core Insights - The company, Heilongjiang Ding Shi Group, has developed a cultural IP bottled water brand named "Binshui," which aims to connect the beauty of Heilongjiang with consumers and promote local culture [1][2] - The founder, Wang Guohai, emphasizes the importance of local resources and has leveraged patented technology to create a health-oriented product that is affordable for the public [2][3] Group 1: Product Development and Market Strategy - "Binshui" was created to fill a gap in the market, as Harbin had not had its own bottled water brand for over a decade [2] - The product underwent a rebranding from "Runshui" to "Binshui" after collaborating with local tourism departments to feature iconic landmarks on the bottle, enhancing its appeal to tourists [2] - The company plans to expand its distribution to supermarkets, convenience stores, and tourist attractions across Heilongjiang, aiming to establish "Binshui" as a regional symbol [2][3] Group 2: Social Impact and Employment - The recognition of "Binshui" as part of the provincial cultural tourism initiative has significantly boosted its market presence, leading to increased orders from local hotels and restaurants [2] - The company is focused on creating job opportunities in online marketing, technology research, and sales, particularly targeting young talent familiar with new media and e-commerce [2][3] - Wang Guohai expresses a commitment to making the product accessible to the public, ensuring that cultural empowerment does not lead to inflated prices [3] Group 3: Future Plans and Product Diversification - The company is exploring additional water sources within Heilongjiang to diversify its product offerings, including natural mineral water and weak alkaline water [3] - The core mission remains to provide affordable consumer goods while enhancing emotional connections through cultural storytelling [3]