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持续提升聚客力 北京步行街品牌更迭
Bei Jing Shang Bao· 2025-07-16 13:41
Group 1 - The core viewpoint of the articles highlights the ongoing brand adjustments and revitalization of commercial spaces in Beijing's pedestrian streets and shopping districts, aiming to enhance consumer experience and drive consumption upgrades [1][6] - The introduction of new brands and experiential services is a key focus, with examples including the addition of trendy brands and high-end flagship stores in various shopping centers [2][5] - The "West End Corridor System Space Improvement Project" aims to enhance pedestrian flow and safety, creating a more integrated shopping environment that alleviates traffic pressure and promotes commercial upgrades [5][6] Group 2 - The "Beijing Special Action Plan for Deepening Reform to Boost Consumption" emphasizes a multi-dimensional approach to upgrading commercial spaces, encouraging the introduction of professional operators and the commercialization of idle public resources [6][9] - New commercial projects are integrating various elements such as culture and ecology, creating social and experiential spaces that align with urban planning [8] - The transformation of pedestrian streets from "flow spaces" to "value spaces" is essential, focusing on local cultural engagement and enhancing the experience for both local residents and tourists [9][10]