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当公园遇见书香 文旅与消费“双向奔赴”
Xiao Fei Ri Bao Wang· 2025-05-28 02:54
Core Insights - The "2025 Beijing Book Fair" attracted over 800,000 participants, setting a record for attendance and highlighting the innovative public cultural service supply methods [1][2] - The event integrated cultural activities with tourism and consumption, utilizing parks as open spaces for community engagement and cultural consumption [2][4] - The fair featured a total of 2 million yuan in book consumption vouchers, promoting accessibility for various demographics, particularly the elderly [2][3] Group 1: Cultural Consumption Trends - The "2025 Beijing Book Fair" showcased a blend of reading, food, and crafts, creating a vibrant cultural atmosphere that appealed to a diverse audience [3][4] - Social media platforms significantly amplified the event's visibility, with trending topics on Douyin and Weibo, indicating a shift towards social-driven cultural consumption [3][6] - The event's success reflects a broader trend of cultural consumption evolving from organized events to spontaneous community-driven activities [6][7] Group 2: Policy and Economic Implications - The introduction of the "City Reading Map" connects various cultural landmarks, enhancing the cultural consumption experience and supporting local businesses [4][6] - The integration of public cultural services with market consumption is seen as a key strategy for enhancing cultural soft power and economic development [7] - The "Park + Book Fair" model serves as a replicable framework for cultural consumption, providing practical examples for policy formulation [7]