香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚 賴該等內容而引致之任何損失承擔任何責任。 新華文軒出版傳媒股份有限公司 XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD. （於中華人民共和國註冊成立之股份有限公司） （股份代號：811） 關於2025年年度主要經營數據的公告 出版業務涵蓋了圖書、報刊、音像製品及數字產品等出版物的出版；印刷服務及 物資供應等業務。 發行業務涵蓋了向學校及師生提供教學用書，中小學教育信息化及教育裝備業 務；出版物零售、分銷及互聯網銷售業務等。 特此公告。 本公告乃由新華文軒出版傳媒股份有限公司（「本公司」，連同其附屬公司統稱「本 集團」）根據香港聯合交易所有限公司證券上市規則（「上市規則」）第13.09條以及 香港法例第571章證券及期貨條例第XIVA部的規定作出。 本公司董事會及全體董事保證本公告內容不存在任何虛假記載、誤導性陳述或者 重大遺漏，並對其內容的真實性、準確性和完整性承擔法律責任。 本公司根據《上海證券交易 ...

Group 1 - The core viewpoint of the articles is that multiple publishing houses in China are establishing dedicated reader mailboxes to enhance communication with readers and improve the quality of book editing and publishing [1][2][3] - The initiative is a response to recent public exposure of editing errors in books published by well-known publishers, which has raised concerns about the quality control in the publishing industry [2][3] - Publishers, including China Publishing Group, express the hope that these mailboxes will serve as a bridge to connect with readers and authors, facilitating a more effective feedback loop [2][3] Group 2 - The establishment of reader mailboxes is seen as a positive step towards addressing quality issues in publishing, allowing readers to provide direct feedback on editing and content [3] - There is an emphasis on the importance of not only collecting feedback but also responding to it promptly and effectively to ensure that the quality of publications meets market and reader expectations [3]

Core Viewpoint - The company, Fenbi (02469.HK), anticipates a decline in both revenue and net profit for the fiscal year ending December 31, 2025, primarily due to intensified competition in the Chinese examination training industry [1] Financial Performance - The company expects to achieve revenue of no less than RMB 2.656 billion for the fiscal year ending December 31, 2025, representing a decrease of no more than 4.8% compared to RMB 2.79 billion for the fiscal year ending December 31, 2024 [1] - The projected net profit for the fiscal year ending December 31, 2025, is expected to be no less than RMB 185 million, which is a decrease of no more than 22.8% from RMB 240 million for the fiscal year ending December 31, 2024 [1] - Adjusted net profit (non-IFRS measure) is anticipated to be no less than RMB 270 million for the fiscal year ending December 31, 2025, down by no more than 25.5% from RMB 363 million for the fiscal year ending December 31, 2024 [1]

Core Viewpoint - The reopening of Xiaofeng Bookstore in Fuzhou, Fujian, has become a new cultural hotspot for citizens, reviving interest in physical bookstores amidst the challenges posed by online reading and purchasing trends [1][2]. Group 1: Reopening and Operations - Xiaofeng Bookstore has resumed operations at its original location, attracting many visitors, including loyal customers who consider it a "spiritual home" [1]. - The bookstore's revival was facilitated by efforts from local government departments and the original founder, who authorized the brand for a nominal fee to a cultural brand under Fujian Education Publishing House [2]. - Daily revenue has reportedly reached several thousand yuan, with peak days exceeding ten thousand yuan, indicating a positive reception from the community [3]. Group 2: Strategic Initiatives - The bookstore aims to adapt to current market conditions by introducing innovative programs such as a "You Choose, We Buy" initiative, allowing readers to take books for free and return them to the library for circulation [3]. - Plans to host cultural events, author readings, and themed book exhibitions are in place to transform the bookstore into a vibrant cultural hub for reading and sharing [3]. - The bookstore has undergone minor renovations to enhance the customer experience, including the addition of a café area to complement the reading environment [3]. Group 3: Community Engagement - A "Story Exchange Station" has been established within the bookstore, inviting readers to share their stories and feedback, which reflects a commitment to community engagement [4]. - Suggestions from customers include organizing more events and offering greater discounts to loyal readers, as well as curating valuable second-hand books [4].

Core Insights - The article highlights the cultural activities and increased foot traffic in Shanghai bookstores during the Spring Festival, showcasing a blend of traditional art and modern engagement strategies to attract readers [1][2][3] Group 1: Cultural Events and Activities - The Shanghai Pingtan Troupe held a special performance titled "Talking about Horses" on the fifth day of the Lunar New Year, which resonated well with the audience, indicating a successful cultural engagement [1] - The "Book Blessing and Horse" New Year series at Shanghai Book City Longing Store featured interactive experiences and book discounts, leading to a significant increase in visitor numbers and sales [2] Group 2: Sales and Foot Traffic Growth - From the first to the fifth day of the Lunar New Year, the average daily foot traffic in bookstores increased by over 80%, with family participation exceeding 70% [2] - The overall sales revenue in bookstores during this period grew by more than 50% compared to the previous year, with specific activities like the "Ten Thousand Horses Galloping to Welcome the New Year" event contributing to a 65% year-on-year increase in daily foot traffic [2] - The Shanghai Hong Kong Sanlian Bookstore experienced a 15% increase in sales compared to the same period last year, driven by local readers and tourists purchasing books after holiday shopping [3]

Core Viewpoint - The article highlights the integration of reading culture with traditional Chinese New Year celebrations in Chuzhou City, promoting a vibrant reading atmosphere through various community activities and facilities [1][2]. Group 1: Community Engagement and Activities - The "Spring Festival Inheriting Intangible Cultural Heritage, Book Fragrance Answering New Year" series of cultural activities has been launched to blend reading experiences with traditional customs, creating a rich cultural atmosphere [2]. - The county library and urban bookshop remained open during the Spring Festival, providing services such as hot water and Wi-Fi, and simplifying borrowing processes, with an average of over 2,000 visitors daily [2]. Group 2: Increased Participation and Sales - The New Year has seen a noticeable increase in foot traffic and sales at bookstores, with cultural activities like "Intangible Cultural Heritage New Year Paper-Cutting" and "New Year Selected Good Books Gift Bags" being particularly popular among children [2]. - The bookstore has become a preferred leisure choice for citizens and tourists during the Spring Festival, indicating a shift towards a "cultural New Year" trend [2]. Group 3: Resource Integration and Service Network - The county is integrating resources from the library, town branch libraries, mobile service points, and urban reading spaces to enhance the "Book Fragrance Chuzhou · Joyful Reading Four Seasons" activity brand [2]. - The focus areas include revitalizing traditional culture, precise social science popularization, caring for special groups, promoting digital reading, and integrating culture with tourism, establishing a comprehensive service network with monthly themes and weekly features [2].

Core Viewpoint - The article highlights a unique collaboration between Peace Bookstore and Morning Flower Shop in Beijing, promoting a cultural and aesthetic experience during the Spring Festival by combining book shopping with flower gifting [1][6]. Group 1: Event Overview - During the Spring Festival, Peace Bookstore and Morning Flower Shop launched a "cross-border collaboration" inviting citizens to enjoy a culturally rich and aesthetically pleasing Chinese New Year [1][6]. - The bookstore has decorated its interior in a festive manner, attracting readers with a novel promotional event [3]. Group 2: Promotional Details - Customers spending over 50 yuan at Peace Bookstore receive two customized vouchers: one for a free fresh flower from Morning Flower Shop and another offering a discount on flower purchases [4][6]. - The flower voucher allows customers to select a daily fresh flower based on availability, adding an element of surprise to the experience [4]. - The discount voucher provides a 5 yuan reduction on flower purchases over 50 yuan at any participating flower shop [6]. Group 3: Cultural Significance - The initiative aims to blend reading culture with traditional floral customs, encouraging citizens to engage in both reading and beautifying their homes during the festive period [6][7]. - The collaboration seeks to enhance the festive atmosphere in Wanfeng City, promoting a sense of warmth and springtime joy [6].

Core Viewpoint - Shanghai Book City has become a popular destination for local residents during the Spring Festival, blending cultural activities with festive atmosphere, attracting families and readers alike [1][5]. Group 1: Event Highlights - The Shanghai Book City opened on the first day of the Lunar New Year, featuring a festive theme with a special stamp "马上看书" (Read Right Away) that attracted many visitors [2][3]. - A variety of family-friendly activities were organized, including storytelling and calligraphy sessions, which saw a significant turnout, exceeding initial expectations [3][4]. Group 2: Visitor Demographics and Sales - The majority of visitors were local residents, with some tourists treating the book city as a sightseeing spot, indicating its role as a cultural landmark in Shanghai [5]. - Children's books were the best-selling category on that day, reflecting parents' concerns about their children's reading as the new school term approaches [5].

Core Insights - The Shanghai Book City on Fuzhou Road has become a unique destination for locals during the Spring Festival, blending the festive atmosphere with literary engagement [1][3] - The bookstore organized special activities such as storytelling and calligraphy for children, which attracted significant local family participation [9][11] Group 1: Visitor Experience - The bookstore opened at 9:30 AM, with a steady flow of visitors, particularly in the afternoon as families engaged in activities [9] - A special stamp collection activity featuring a New Year theme was popular among visitors, with clear guidance provided for stamp collection locations [4][8] Group 2: Event Participation - Initially, only six families were registered for the children's activities, but the turnout increased to 15 families due to high interest, showcasing the event's popularity [11] - The event was well-organized by a dedicated team, ensuring a smooth experience for participants and enhancing the festive atmosphere [14] Group 3: Sales and Customer Demographics - Children's books were the best-selling category on that day, followed by educational materials, indicating a strong interest in reading among families as the new school term approaches [14] - Most visitors were local residents, with some tourists treating the bookstore as a sightseeing spot before exploring nearby attractions [14]

Group 1 - The core idea of the article is to promote traditional Chinese culture through a series of themed activities called "Non-heritage Youth, Bookstore Celebrating the New Year," organized by the Hebei Provincial Department of Culture and Tourism and Hebei Publishing Media Group [1] - The event will take place from February 20 to February 26, covering 80 bookstores across 11 cities in Hebei Province, including Xiong'an New Area, Dingzhou, and Xinjizhi [1] - The activities will feature a combination of exhibitions, experiences, interactions, and consumption, aiming to create a cultural feast for the New Year [1] Group 2 - The event will include lively non-heritage markets and live performances by representatives of intangible cultural heritage, allowing the public to engage with traditional crafts [1] - A total of 1 million yuan in discount coupons will be offered during the event, encouraging local residents to enjoy cultural experiences and purchase unique products without traveling far [1] - The initiative aims to enrich the spiritual and cultural life of the community during the New Year celebrations, emphasizing the warmth and cultural significance of the Chinese New Year [1]