文化产业市场化运营
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秦淮灯会在法国巴尔卡雷亮灯,探索市场化运营之路
Nan Jing Ri Bao· 2025-12-23 03:12
Core Viewpoint - The Qinhuai Lantern Festival, a significant cultural event in Nanjing, is evolving to enhance its traditional appeal while integrating modern technology and expanding its international presence [1][2][5]. Group 1: Festival Overview - The Qinhuai Lantern Festival has a history of over 1,700 years and is recognized as a national intangible cultural heritage, having been held continuously since its revival in 1985 [1]. - The upcoming 40th edition of the festival in 2026 aims to create an immersive experience that combines traditional Chinese culture with modern technology [1]. - The festival is set to transform from a single-point display to a comprehensive, interactive experience across the entire region, promoting cultural tourism [1]. Group 2: International Expansion - The 40th Qinhuai Lantern Festival has already been showcased in France, with the event in Perpignan featuring 29 large theme lanterns and thousands of smaller lights, running until February 28, 2026 [2]. - The festival's international outreach includes a successful event in the city of Serre, France, attracting nearly 200,000 visitors and generating approximately 300 million euros in total revenue [2][4]. - The company is exploring market-oriented operations to ensure sustainability, using ticket sales and ancillary income to cover costs while promoting cultural exchange [2][5]. Group 3: Cultural Significance and Future Plans - The festival not only showcases traditional Chinese art but also serves as a platform for cultural dialogue, attracting audiences from various countries [4]. - The company plans to systematically develop its brand and expand the influence of the Qinhuai Lantern Festival, aiming for a dual win of cultural value and market benefits [5]. - Future projects include customized lantern displays in domestic and international cities, transforming traditional skills into replicable cultural products and professional services [5].