秦淮灯会首次跨江于北岸展出；门东街区"赤焰神骏"火爆出圈；白鹭洲公园展区观灯人潮水泄不 通……2月24日，中国旅游研究院发布的相关调研报告显示，春节假期，全国重点旅游景区游客接待量 排行榜上，夫子庙—秦淮风光带位列第一。 连日来，首次西迁至瞻园路的夫子庙灯市年味十足，花灯璀璨；凭一张灯会票根，市民游客便可在 商圈畅享消费优惠。而就在1月底，秦淮区以灯为媒，在国际招商专场活动中成功签约13个优质项 目……步入"不惑之年"的第四十届秦淮灯会，早已超越了"一夜鱼龙舞"的节庆范畴。它是一台动力强劲 的经济引擎，驱动着从个体就业到文化出海，再到城市产业升级的齿轮，在一盏盏花灯的光影背后，一 个规模可观、链条完整的"灯会产业"正清晰浮现。 以灯指路，就业出海"新航道" 灯会的核心是技艺，更是人。年前，秦淮灯会省级非遗代表性传承人、秦淮灯彩市级非遗代表性传 承人陆敏在家中赶制今年的生肖马灯"立马有钱"。陆敏的家族史是典型的"手艺经济"的诠释：父亲陆有 文从小带着他靠扎灯赚取一年的收入。每年，像陆敏这样的手艺人会提前数月开始设计、制作生肖灯和 各类花灯。秦淮灯彩区级非遗代表性传承人陈英和丈夫一起卖灯，这两年，她还喊来徒弟一起 ...

新华社北京2月26日电 题：非遗贺新春 九州年味浓 新华社记者 15米高的灯组"赤焰神骏耀金陵"灵动飘逸，近千盏花灯组成的"祈福树"复刻"东风夜放花千树"的诗意景象，旋转木马灯组融合童趣与年味……满 街灯彩，有着1700余年历史的秦淮灯会编织出南京最地道的年味。 今年春节假期，南京秦淮灯会接待游客达400万人次。"人多到走不动，但真的超美超热闹，感觉回到了小时候过年的氛围，南京秦淮灯会让我找 到了久违的年味。"来自广东的游客虞婕说。 灯市一开，年味更足。江苏南京瞻园路上，50余位非遗传承人和灯彩艺人的摊位沿街铺开，一盏盏花灯次第"绽放"。马身肥硕饱满、马鬃以流苏 表现、灯座以铜钱搭配珍珠取"立马有钱"之吉祥寓意，秦淮灯会省级非遗代表性传承人陆敏带来的马灯，传统而时尚，成了小朋友们的心头好。 自8岁随父亲学习扎灯，几十年间，陆敏见证了昔日秦淮河畔的民间节俗，逐渐生长、升腾，成为蜚声中外的城市文化名片。"看花灯、买花灯， 这是南京人的春节仪式感。当这些花灯在南京街巷、人们手中亮起时，老南京的年味也随之流淌。"陆敏说。 沿长江溯流而上，大型国风实景演出《梦回洪州》在江西南昌震撼上演。炽热的铁水一次次被击向夜空，铁花 ...

2026年春节9天长假如同一剂强心针，激活了全国旅游市场的"一池春水"。 大年初三（20日）傍晚，《华夏时报》记者在南京热门景点中山陵外的下马坊地铁站里看到，汹涌的人 流改变了地铁站的运转模式，进站的闸机被自动打开，工作人员引导人们直接进站乘车，并一遍又一遍 地喊着"出站后再补票"。 "人太多了，所以进站就不要让人买票检票了，直接让出站时再处理票务。"地铁站的工作人员对本报记 者说。 根据南京市文旅局官方发布的数据，截至2月19日，南京景区春节期间累计接待游客近千万人次，单日 峰值突破290万人次，同比增幅超15%。而事实上，旅游火爆的不只是南京。今年的"史上最长春节假 期"不仅点燃了全民出游热情，更推动中国旅游从"流量狂欢"向"深度体验"转型。全国多地出现门票售 罄、酒店满房、交通爆满的现象，旅游热已成为拉动消费增长的核心引擎。 南京样本：政策支持叠加产品打造 南京市文旅局官方发布的信息显示，南京春节旅游数据呈现"爆发式增长"特征。2月15日（春节首日） 全市接待游客134.8万人次，较2025年同期增长31.4%；2月19日（大年初三）单日客流达294.8万人次， 同比上升19.7%。其中，钟山风景区梅花 ...

华夏时报记者陶炜南京报道 2026年春节9天长假如同一剂强心针，激活了全国旅游市场的"一池春水"。 "南京的年味是'文化+科技'的双重盛宴。"南京市文旅局相关负责人表示，今年春节以"'马'上来南京 吧"为主题，推出600余场文旅活动，涵盖灯会、非遗、赏梅、演出、展览、网红打卡等多个维度，满足 不同年龄层游客需求。 "马上闹花灯"：第40届秦淮灯会以"千年灯彩耀金陵"为主题，融合非遗技艺与现代光影科技，中华门城 堡的"聚宝小蓝马"、老门东的"大胖橘猫"花灯成为社交平台爆款内容，吸引大量年轻游客打卡传 播。"马上赏梅花"：钟山风景区梅花山进入盛花期，春节期间单日游客量逼近5万人次，成为华东地区 最具吸引力的早春赏梅目的地之一。"马上拍网红"：官方推出10个网红打卡点，如老门东"东方夜放花 千树"、牛首山文化旅游区、金陵小城等，并联合国际友人拍摄"老外游南京"变装视频，推动城市形象 出圈。 在诸多文旅产品吸引游客的同时，南京也在春节期间推出多项惠民举措，显著降低游客的时间成本与心 理门槛：例如，南京在春节期间开通25条"G"字头旅游观光线路，覆盖夫子庙、中山陵、总统府、玄武 湖等核心景区，市民游客可免费乘坐，有效缓 ...

2月15日就是春节长假的第一天，随着马年春节脚步临近，江苏各地精心策划，推出一系列丰富多彩的 新春文旅活动，邀请八方游客前来体验地道的"苏式"年味。 【流光溢彩映秦淮 特色民俗闹新春】 荔枝新闻中心记者郑凌说："在南京夫子庙，虽然还没到除夕，但这里已经是人头攒动，年味儿特别 浓。我身后的大成殿门口，巨型马年花灯造型精美，寓意吉祥，吸引了无数游客驻足拍照。" 一位浙江游客说："我是第一次到南京，秦淮灯会挺壮观的，我还拍了好多照片分享给家人。"一位南京 市民说："节前这些灯比较多，我们买了一个粉色的小马花灯，小朋友比较喜欢，这个马还带个翅膀， 寓意着一飞冲天。" 今年，夫子庙灯展精心打造四大主题区域，30多组大型灯组精彩亮相，麒麟献瑞、金蟾招财，五色神骏 踏光而行，流光溢彩，营造出浓浓的年俗风味。 供片台丨无锡台 扬州台 淮安台 【双城联运 多场景融合带来不一样的文旅大餐】 2026年春节期间，无锡苏州两地将携手开展近年来力度最大、覆盖最广的春节文旅双向联动。两地同步 推出景区免票、交通礼遇、消费券发放等一系列"硬核"惠民举措，实现客源互送、市场共享。其中，无 锡面向苏州游客开放9大免票景区，并开通"太湖揽胜"水 ...

Core Viewpoint - The integration of culture and tourism is emphasized as a key strategy for high-quality development in China's economy, with a focus on enhancing consumer markets and enriching people's cultural lives [1][4]. Group 1: Cultural and Tourism Integration - The Chinese government aims to promote the cultural tourism industry as a pillar of the economy and a means to improve people's quality of life, as highlighted by President Xi Jinping [1]. - The "14th Five-Year Plan" year marks a significant push for policy support and resource integration in the cultural tourism sector, leading to accelerated development [1][4]. - The cultural tourism market is thriving, with a blend of traditional and modern elements appealing to younger audiences, showcasing the vibrancy of Chinese culture [1]. Group 2: Regional Developments and Initiatives - In Nanjing, the Qinhuai Lantern Festival, a national intangible cultural heritage, features nearly 400 light displays that incorporate historical and cultural themes, enhancing the festive atmosphere as the Spring Festival approaches [2]. - Various regions, including Chongqing and Yunnan, are leveraging technology and cultural heritage to attract tourists, with significant increases in visitor numbers and local economic activity [2][3]. - Beijing and Fujian are launching numerous cultural tourism activities and measures to create immersive experiences and new consumption patterns in the cultural tourism landscape [3]. Group 3: Economic Impact and Future Prospects - The integration of culture and tourism is not only revitalizing consumer activity but also enriching the spiritual and cultural lives of millions, contributing to social progress [4]. - The shift from market cultivation to rapid growth in the cultural tourism sector is expected to lay a solid foundation for building a culturally strong nation during the "14th Five-Year Plan" period [4].

Core Viewpoint - Nanjing's cultural and tourism bureau has launched over 600 events themed "'Come to Nanjing on Horseback" to celebrate the upcoming Spring Festival, integrating various cultural activities to create a unique festive atmosphere [1] Group 1: Cultural Events - The 40th Qinhuai Lantern Festival, known as the "world's first lantern festival," will feature a record number of displays and lanterns, showcasing a blend of traditional craftsmanship and modern technology [3][4] - The festival's main venue spans from the Confucius Temple to the White Egret Island Park, with significant installations like the "Red Flame Divine Horse" lantern and a 60-meter-long "Five Horses Crossing the River" display [6] Group 2: Flower Viewing - Nanjing is renowned for its plum blossom viewing, with the peak bloom expected from early February to mid-March at various locations, including the Zhongshan Scenic Area and Xuanwu Lake [8][9] Group 3: Traditional Customs - From the 24th day of the twelfth lunar month to the 15th day of the first lunar month, nearly 100 traditional cultural events will take place across Nanjing, emphasizing local customs and festive activities [9] Group 4: Performances - Numerous performances will be held during the Spring Festival, including immersive historical dramas and high-quality music concerts, enhancing the festive spirit [11] Group 5: Exhibitions - Over 40 special exhibitions will be organized in various cultural venues, featuring significant artifacts and thematic displays, such as the "Steel and Glory: European Knight Armor and Culture Exhibition" [12] Group 6: Social Media Engagement - The tourism bureau has introduced 10 new social media hotspots across the city, encouraging visitors to engage with Nanjing's cultural heritage through unique experiences and interactive installations [14]

Group 1 - The 40th Qinhuai Lantern Festival in Nanjing, held on January 21, is expected to stimulate consumer activity through various discounts and exclusive benefits for attendees [1] - Cultural elements are becoming a key factor in creating new consumption scenarios, transforming traditional marketplaces into diverse experiential spaces [1] - The integration of culture into consumption not only meets spiritual needs but also enhances the resilience and depth of the consumer ecosystem, contributing to economic development [1] Group 2 - The successful integration of cultural beauty with consumer scenarios has been demonstrated in various locations, indicating that emotional value and experiential needs can unlock market potential [2] - Sustainable cultural integration requires a deep understanding and respect for cultural connotations, avoiding superficial commercialization that leads to aesthetic fatigue [2] - Developing diverse, high-quality products and services tailored to local characteristics can create unique consumption highlights, fostering a virtuous cycle of economic growth and cultural prosperity [2]

Core Viewpoint - The Nanjing Municipal Bureau of Culture and Tourism has launched over 600 cultural and tourism activities themed "'Come to Nanjing on Horseback" to celebrate the upcoming Spring Festival, inviting tourists to enjoy various festive events [1] Group 1: Cultural Activities - The 40th Qinhuai Lantern Festival will kick off on January 21, featuring a theme that combines traditional craftsmanship with modern technology, creating an immersive and interactive experience [2] - Nanjing boasts over 38,000 plum trees of more than 380 varieties at Plum Blossom Mountain, with peak blooming expected from early February to mid-March [2] - Nearly 100 unique traditional cultural performances will take place across Nanjing from the 24th day of the twelfth lunar month to the 15th day of the first lunar month [3] Group 2: Local Customs and Events - Various districts will host distinctive cultural activities, such as the "Non-Heritage Youth Spring Festival" series in Gulou District and the "Galloping Horse" theme parade in Gaochun District [4] - The Lishui District will feature a series of events titled "Celebrating the New Year at the Source of Qinhuai," including agricultural product exhibitions and traditional performances [4] Group 3: Social Media and Engagement - Ten new Instagram-worthy spots will be introduced for young people to capture memorable moments during the Spring Festival, including popular locations like Laomendong and Nanjing Eye [5][6] Group 4: Performances and Exhibitions - A variety of high-quality performances and exhibitions will be available during the Spring Festival, including concerts by renowned artists and multiple cultural exhibitions across major museums [7][8] - The Nanjing Museum will showcase nearly 190 pieces of Ming and Qing porcelain with auspicious designs, while the Taiping Heavenly Kingdom History Museum will present a special exhibition featuring nearly 100 artifacts related to the Year of the Horse [8]

Core Viewpoint - Nanjing, as a historical and cultural city, exemplifies the integration of cultural heritage and economic development, showcasing a unique model of humanistic economics that drives modern growth [1][2][3]. Group 1: Cultural Heritage and Economic Development - Nanjing has a rich history of over 3,100 years and has been a significant cultural hub, known as the "天下文枢" (World Literary Center), which has fostered the integration of Southern and Northern Chinese civilizations [2]. - The city has successfully transformed its cultural heritage into a driving force for modern development through innovative practices, emphasizing the importance of creative transformation [2][3]. - Nanjing's cultural identity is deeply embedded in its economic practices, demonstrating a symbiotic relationship between culture and economy [1][3]. Group 2: Urban Development and Quality of Life - Nanjing is recognized as a "幸福之城" (City of Happiness), having won the title of "China's Most Livable City" for 16 consecutive years, reflecting its commitment to high-quality public services [3]. - The city promotes an open and inclusive urban character, integrating various cultural and economic elements to enhance its development [2][3]. - Nanjing's urban planning incorporates natural and cultural elements, creating a harmonious living environment that prioritizes both development and preservation [6]. Group 3: Cultural Industry and Innovation - The cultural industry in Nanjing is thriving, with significant contributions from digital culture, where core digital cultural enterprises account for over 34% of Jiangsu Province's economic output [5]. - Nanjing is fostering a cluster of digital cultural enterprises, enhancing competitiveness and innovation through the establishment of key laboratories and cultural parks [5][8]. - The city is actively developing new cultural brands and IPs, such as "World Literary City" and "Night Tour in Jinling," to stimulate tourism and cultural consumption [4][5]. Group 4: Integration of Technology and Culture - Nanjing is building a comprehensive digital cultural innovation system that encompasses technology research, content production, and application scenarios, aiming to lead in the new humanistic economic landscape [8]. - The city is leveraging digital technologies to enhance consumer experiences, creating smart tourism and retail environments that integrate online and offline interactions [8]. - Collaborative innovation among government, industry, academia, and research is being emphasized to optimize the transformation of cultural and technological achievements [8].