2026年第一天，南京城喜迎瑞雪，市民游客竞相踏雪寻梅、登高赏景、看花灯逛市集。当晚，市 文旅局发布数据，当天，全市景区景点、文博场馆、乡村旅游、国家级夜间文旅消费集聚区等监测点接 待游客量196.1万人次，按可比口径较2025年同期上升19.4%，超50家酒店满房。此外，跨年夜，全市 精心策划组织的各项迎新活动让南京再次全国"出圈"，当天南京文旅消费金额达到9.1亿元，同比增长 32%。 "宝宝，快来这个'鲤鱼跳龙门'前拍照！""这个'飞马踏祥云'也不错，新的一年，希望全家顺顺利利， 工作学习'更上一层楼'！"备受关注的第40届秦淮灯会，是市民游客最为期待的"迎新项目"。昨天上午， 不少市民游客来到夫子庙大成殿，同"瑞兽献岁"等造型各异的灯组合影，许下美好的新年愿望。这里的 30多组灯组，融合儒学文化、祥瑞意象以及"福马"生肖元素、南京本土传说等，以科技赋能打造沉浸式 互动体验，兼具传统韵味与现代活力。 眼下，南京城"双梅同开"。新年的第一场雪，让"踏雪寻梅"成为一桩风雅之事。昨天上午7时许，市 民陈晓晓就背着单反相机来到明孝陵景区，准备拍摄"蜡梅映红墙"的美景。只见薄雪覆盖下，朱红色的 宫墙成为巨幅"画布 ...

转自：紫金山新闻 作为我国首批国家级非物质文化遗产，秦淮灯会即将迎来第四十周年华彩新章。12月26日，"灯映华彩 夜泊秦淮"白鹭洲公园精品灯彩艺术展区将率先点 亮，为即将到来的第40届秦淮灯会盛大启幕预热升温。 本届白鹭洲公园展区融合传统灯彩与动态光影，呈现了一场兼具历史文脉、国际视野与青春气息的文化新体验。目前各项筹备工作已基本就绪，本周五晚的 白鹭洲公园，将让游客一步跨千年，穿越"灯映华彩 夜泊秦淮"的绚丽世界。 同时，今年秦淮灯会将新增桥北商圈、南部新城分会场，首次实现江南江北的跨区域联动。 12月23日，"灯映华彩 夜泊秦淮"白鹭洲公园精品灯彩艺术展区开启试灯。 作为第40届秦淮灯会的重要组成部分和特色精品展区，本届灯展还荟萃全国多地非遗灯彩精华，佛山彩灯、泉州花灯、仙居花灯、湟源排灯、苏州灯彩等多 地代表性作品齐聚一堂。同期，在公园春在阁设置了秦淮灯会四十周年非遗展。 据悉，本届白鹭洲公园的灯展时间为2025年12月26日至2026年5月5日。 江南江北首次联动，分会场即将亮灯 历年来，秦淮灯会都是老城南的"专属年味"。今年，秦淮灯会新增了桥北商圈分会场和南部新城分会场。目前，各个分会场均在紧锣密鼓 ...

Core Viewpoint - The Qinhuai Lantern Festival, a significant cultural event in Nanjing, is evolving to enhance its traditional appeal while integrating modern technology and expanding its international presence [1][2][5]. Group 1: Festival Overview - The Qinhuai Lantern Festival has a history of over 1,700 years and is recognized as a national intangible cultural heritage, having been held continuously since its revival in 1985 [1]. - The upcoming 40th edition of the festival in 2026 aims to create an immersive experience that combines traditional Chinese culture with modern technology [1]. - The festival is set to transform from a single-point display to a comprehensive, interactive experience across the entire region, promoting cultural tourism [1]. Group 2: International Expansion - The 40th Qinhuai Lantern Festival has already been showcased in France, with the event in Perpignan featuring 29 large theme lanterns and thousands of smaller lights, running until February 28, 2026 [2]. - The festival's international outreach includes a successful event in the city of Serre, France, attracting nearly 200,000 visitors and generating approximately 300 million euros in total revenue [2][4]. - The company is exploring market-oriented operations to ensure sustainability, using ticket sales and ancillary income to cover costs while promoting cultural exchange [2][5]. Group 3: Cultural Significance and Future Plans - The festival not only showcases traditional Chinese art but also serves as a platform for cultural dialogue, attracting audiences from various countries [4]. - The company plans to systematically develop its brand and expand the influence of the Qinhuai Lantern Festival, aiming for a dual win of cultural value and market benefits [5]. - Future projects include customized lantern displays in domestic and international cities, transforming traditional skills into replicable cultural products and professional services [5].

Core Insights - The first "Super League" in Nanjing concluded successfully, with significant attendance and viewership, contributing to a 19.3% growth in the city's sports industry revenue in the first half of the year [1] - Nanjing's tourism saw a robust increase, with 20.1 million visitors during the National Day and Mid-Autumn Festival holidays, generating a total tourism revenue of 27.94 billion yuan, marking historical highs [1][3] - The city aims to deepen the integration of culture, sports, tourism, and commerce to stimulate economic growth, as emphasized in recent government meetings [3][19] Sports Industry Growth - The "Super League" attracted 2.22 billion online viewers and 2.433 million on-site spectators, showcasing the event's popularity and its impact on local sports revenue [1] - The sports events have been pivotal in driving tourism and related economic activities, with a notable increase in visitor spending [1][7] Cultural and Tourism Integration - The city is focusing on enhancing the synergy between cultural, sports, tourism, and commercial sectors to create a more vibrant economic environment [3][19] - Suggestions include establishing a higher-level integration mechanism and developing themed tourism routes that combine various local attractions [4][6] Economic Development Strategies - Recommendations include creating a "Nanjing Ticket Root" digital platform to unify various ticketing systems and enhance consumer engagement through loyalty programs [7][10] - The establishment of a comprehensive marketing strategy to promote Nanjing's cultural heritage and tourism offerings is also suggested [12][13] Innovation in Consumer Experience - The integration of digital technologies and innovative business models is essential for enhancing visitor experiences and driving economic growth [15][17] - Proposals include developing immersive experiences and leveraging local cultural elements to attract more visitors [12][15] Government and Community Engagement - The local government is actively engaging with community members and stakeholders to gather insights and suggestions for improving the integration of various sectors [18][19] - There is a strong emphasis on collaboration between government, businesses, and cultural institutions to foster a more cohesive economic strategy [19]

Group 1 - The core objective is to establish Qinhuai District as "China's Humanistic Tourism No. 1 District" with ambitious targets for 2028, including over 100 million tourists, over 10 billion in overseas exposure, annual investment exceeding 100 billion, total tourism revenue surpassing 1 trillion, and more than 10,000 new market entities [1][2] - The "Ten Action Plans for Promoting High-Quality Development of the Cultural and Tourism Industry" were released, focusing on transitioning from "traffic economy" to "value economy" and enhancing the overall experience rather than just sightseeing [2][3] - The district has achieved significant tourism milestones, with over 55 million visitors and total revenue exceeding 53 billion in the first half of 2025, ranking first in the city [1] Group 2 - The action plan includes ten systematic actions aimed at enhancing various sectors such as scene improvement, industry aggregation, cultural creation, night economy, food branding, cultural performances, and international outreach [2] - A budget of at least 20 million annually will be allocated to support brand performances, key enterprises, cultural exports, and tourism initiatives, ensuring the effective implementation of the action plan [2] - The establishment of the "Qinhuai Cultural and Tourism Industry Alliance" aims to integrate resources from key areas and provide comprehensive support for cultural and tourism enterprises [1][2]