文化产业赋能乡村

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广东广州花都区塱头古村在保护修缮后蝶变新生 一场实验,让塱头被更多人看见(文化产业赋能乡村)
Ren Min Ri Bao· 2025-07-22 21:55
在意大利举办的第十九届威尼斯国际建筑双年展上,广东省广州市带来的"塱头实验"作为中国项目代 表,亮相展会主题馆,展现了广州市花都区的塱头古村在保护修缮后的蝶变新生。 "塱头实验"在被誉为"建筑界的奥林匹克"的国际双年展中大受好评,这是为何?带着疑问,记者来到花 都区炭步镇塱头村。 走进村口,荷塘畔一栋建筑映入眼帘,红瓦、青砖、素混凝土,兼具古朴与现代美。这是村里的公共文 化活动空间,取名"春阳台","塱头实验"的故事就从这里开始。 塱头村有约700年的建村史,是中国历史文化名村。自上世纪80年代起,村民们陆续搬离,古村渐渐成 了"空心村"。2021年9月,花都区政府决定以"政府+企业+村集体"三方合作的方式,对塱头村进行保护 性修缮。 "一开始村民们有顾虑,不知道会改成啥样。"村党总支书记黄智云说,项目团队来了后,拍摄、记录古 村的环境,认真研究村史,与村民共同商讨方案,"团队说,每一堵墙、每一扇窗都是历史遗迹,这份 真诚打动了村民。" 2023年4月,"春阳台"正式对外开放,除了常设"与道大适:中国读书人的安身与立命"展览,还有系列 讲座,吸引不少村民、游客;"心画中国"沉浸式光影艺术展、村史"奕叶"展览等 ...
文化+”赋能,泗水乡村振兴有了“金钥匙
Qi Lu Wan Bao· 2025-06-30 21:27
Group 1 - The core viewpoint of the article highlights the successful implementation of the "Sishui Model" for cultural industry empowerment in rural revitalization, with Sishui County being selected as a national pilot for this initiative [2] - Sishui County is known for its rich ceramic resources, particularly in Zhegou Town, which has a long history of pottery-making and is recognized as "China's Pottery Town" [3] - The integration of traditional craftsmanship with modern technology has led to significant improvements in pottery products, creating over 30 job opportunities for local villagers [3][4] Group 2 - The local cultural and creative products, such as the "Tiger Biting Gourd" snack made from sweet potatoes, have achieved annual sales exceeding 5 million yuan, showcasing the economic potential of local agricultural products [6] - The establishment of a sweet potato cultural and agricultural experience base, along with a museum and themed hotel, aims to enhance the cultural value of sweet potatoes and promote tourism [7] - The "Shu Le Tian Garden" project is expected to attract over 150,000 visitors annually, increasing the average income of local villagers by 2,000 yuan, thereby transforming beautiful villages into beautiful economies [8]
从乡音到强音:解码广东乡村歌手大赛的振兴“三重奏”
Nan Fang Nong Cun Bao· 2025-05-26 13:06
Core Viewpoint - The Guangdong Rural Singer Competition has become a significant cultural event that revitalizes rural areas through music, attracting widespread participation and enhancing local tourism and cultural industries [3][5][66]. Group 1: Event Overview - The Guangdong Rural Singer Competition has been held for three consecutive years, serving as a cultural IP that energizes rural communities and showcases their stories through music [3][4][66]. - The event has garnered over 100 million views online and attracted tens of thousands of music enthusiasts, significantly boosting rural tourism and cultural revenue [5][66]. - The upcoming competition on May 28 will take place at the cultural landmark Bai'e Tan in Guangzhou, continuing to resonate with the "Hundred Million Project" initiative [6][10][107]. Group 2: Cultural Significance - Rural music serves as a natural carrier of cultural memory, reflecting emotions of nostalgia and a search for roots [15][14]. - The competition has highlighted original singers who express their love for their hometowns, inspiring younger generations to cherish their cultural heritage [16][17][18]. - The event has produced numerous original songs that resonate with the experiences of rural life, such as "Waterway Fields" and "Lychee Red," which reflect the changes in rural revitalization [28][30][35]. Group 3: Impact on Rural Revitalization - The competition is part of a broader cultural revitalization strategy, emphasizing the importance of cultural industries in rural development [40][41]. - The event has led to increased local engagement, with villagers becoming active participants rather than mere spectators, enhancing community cohesion [50][54]. - The integration of music with local tourism has created new economic opportunities, with significant increases in accommodation occupancy rates and agricultural product sales during the competition [61][99]. Group 4: Innovative Competition Structure - The competition has introduced innovative formats, such as "representing villages," which encourages community participation and enhances the event's appeal [68][76]. - The 2024 competition will cover ten regions and host 33 offline events, ensuring broad participation across Guangdong [71][72]. - The event has attracted over 10.32 billion online views and 667,500 attendees, making it one of the most popular rural music events in 2024 [78][79]. Group 5: Brand Development and Cross-Industry Collaboration - The competition has established itself as a cultural brand, leveraging policy support and resource integration to promote rural music [93][95]. - By collaborating with mainstream music platforms and hosting landmark concerts, the event has successfully brought rural music to urban audiences, enhancing its visibility [94][96]. - The competition has also fostered a "music economy," integrating various local industries and promoting regional specialties through music [98][102].
四部门公布第二批文化产业赋能乡村振兴试点名单
news flash· 2025-04-30 08:46
为贯彻落实乡村振兴战略,扎实推进文化产业赋能乡村振兴,文化和旅游部、教育部、自然资源部、农 业农村部发布第二批50个文化产业赋能乡村振兴试点地区。各级文化和旅游、教育、自然资源、农业农 村部门在改革先行先试、体制机制创新、重点任务谋划、重大项目布局等方面,将加强对试点地区的政 策扶持和工作指导,持续提升试点工作成效;试点地区将发挥好县域统筹规划、资源配置作用,因地制 宜推进试点工作任务落地落实,积极探索文化产业赋能乡村振兴新路径;文化和旅游部将会同相关部门 适时对试点工作进行评估,推广典型经验。(央视新闻) ...