Core Insights - The article highlights the success of the short drama "Home and Away," which achieved over 1 billion views within three days of its release, becoming a cultural phenomenon similar to "Nezha 2" [1][5] - The production, which features authentic Sichuan dialect and is set against the backdrop of the 1981 Sichuan-Chongqing flood, has resonated with audiences, generating significant online engagement and nostalgia [3][5] Group 1: Production and Release - "Home and Away" is produced by the short drama brand "Tinghua Island" and consists of 79 episodes, showcasing rich Sichuan cultural elements [6][10] - The drama's production cost was approximately 3 million yuan, and it has been released on multiple platforms, including Hongguo, iQIYI, and Douyin [6][10] - The collaboration between Hongguo platform, Tinghua Island, and Sichuan Broadcasting and Television Bureau has created a successful model for short drama production and distribution [8][11] Group 2: Cultural and Economic Impact - The success of "Home and Away" reflects a broader trend in Sichuan's cultural industry, which has seen significant growth in cultural consumption and creative industries [14][15] - Chengdu's cultural and entertainment market is thriving, with a reported 32.66% increase in cultural arts sales revenue in 2024, driven by various new forms of cultural consumption [14][15] - The drama has also contributed to the local economy, with revenue sharing exceeding 10 million yuan, indicating a strong return on investment [12] Group 3: Strategic Collaboration and Future Prospects - The strategic partnership between local government and production companies has fostered a supportive environment for cultural projects, enhancing the region's competitive advantage [16] - Sichuan's ongoing investment in the cultural sector, including a 300 million yuan annual fund, aims to stimulate further growth and innovation in the industry [16] - The article suggests that the success of "Home and Away" is indicative of a larger trend in transforming regional cultural resources into standardized industrial outputs, creating a sustainable model for cultural consumption [16]