Core Insights - Cultural tourism consumption has emerged as a new engine for urban economic growth, with WEI launching its second cultural experience store in Nanjing, following its first store in Shanghai [1][2] - The Nanjing store integrates the elegance of Jiangnan gardens with contemporary retail space, creating an immersive "modern new Chinese" shopping experience [1] - The Shanghai store has become a landmark for urban souvenir consumption, with an average daily foot traffic that continues to rise, and over 35% of visitors being foreign consumers [1] Group 1 - WEI's Nanjing store is designed to resonate with the city's cultural essence, combining traditional herbal skincare with local cultural characteristics [1][2] - The store features selected travel-sized products, limited edition gift boxes, and lifestyle products that align with cultural tourism consumption needs [2] - The brand aims to rejuvenate traditional aesthetics and promote Eastern skincare wisdom in new cultural tourism contexts, injecting vitality into Nanjing's cultural tourism consumption [2]