东方美学
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君佩貔貅系列|纳财护主,金运随身 ——以珠宝级黄金,重塑东方瑞兽之美
Cai Fu Zai Xian· 2025-11-25 09:17
貔貅,自古被誉为招财辟邪之瑞兽 其形象威猛庄严,口纳四方之财,只进不出,被视为财富与祥瑞的象征 君佩黄金以千年东方祥瑞文化为灵感,将貔貅形象融入珠宝级黄金设计之中 造型威猛而不失灵动,细节处尽显尊贵气韵 每一件作品均延续君佩"意美、形美、金美、工美"的四美标准 从文化内涵到工艺细节,皆体现品牌对东方美学的当代诠释 珠宝级工艺,重塑金饰美学 君佩貔貅系列采用"绒毛刻丝""细金嵌丝"等独创工艺 于方寸之间刻画貔貅毛羽与神态,细腻逼真,栩栩如生 突破传统黄金工艺局限,融入高级珠宝的雕塑艺术与嵌钻工艺 使金饰既保持应有的分量感,又兼具佩戴的轻盈与舒适 真正实现"古典不古老"的现代美学追求 0 宝石赋能,寓意非凡 系列臻选粉蓝宝、红宝石、紫蓝宝与蓝宝石等珍稀宝石点睛 粉蓝宝象征宁静与治愈,赋予佩戴者平和心境 红宝石凝聚热情与能量,助燃事业与生活的蓬勃朝气 紫蓝宝寓意智慧与灵性,启迪思维,提升决策力 蓝宝石承载忠诚与永恒,守护情感与信任 每一颗宝石皆与貔貅的祥瑞寓意相融,守护之力更添光芒。 宜藏宜戴,金运随行 无论是日常搭配,还是重要场合佩戴 君佩貔貅系列皆能彰显佩戴者的品味与气场 金辉流转间,福运相伴,财气随身 系列款 ...
“嗅觉经济”崛起 企业竞逐香氛赛道
Zheng Quan Ri Bao· 2025-11-24 16:42
近年来,中国香氛市场持续火热。以香水产品为例,艾媒咨询发布的《2024—2025年中国香水行业研究 及消费者洞察报告》显示,2023年中国香水市场规模已达到207亿元,同比增长22.5%,预计到2029年 有望达到515亿元。 不过,本土香氛产业在成长过程中仍面临诸多挑战。王春娟表示,本土香氛品牌在调香工艺、原料溯源 体系方面存在一定短板。为解决这一问题,国内香精香料企业可加大对高端香氛原料的研发力度,以抢 抓"嗅觉经济"发展机遇;有能力的香氛品牌则可通过自建供应链、招聘优秀调香师等方式解决产品在香 气上的"卡脖子"难题。 中国民协新质生产力委员会秘书长吴高斌对《证券日报》记者表示,"嗅觉经济"是新消费的重要表现。 中国香氛市场的崛起不仅能推动国内香氛产业链的完善与升级,还能满足消费者的个性化需求,有助于 激发消费潜力,促进消费市场繁荣。 中关村物联网产业联盟副秘书长袁帅则表示,国际香精巨头往往更重视订单量大的香氛品牌,因此本土 香氛品牌可通过提升品牌声量、扩大市场份额等方式,增强与国际原料供应商合作时的话语权,进而提 升自身供应链的稳定性和自主性,为产业高质量发展筑牢根基。 在市场红利的驱动下,各类企业纷纷 ...
比亚迪汉L唐L携新车色与智能OTA登场
Zhong Guo Qi Che Bao Wang· 2025-11-21 06:13
设计层面,汉L唐L以Loong Face龙颜美学造就中国人血脉里的高级感,视觉效果极富年轻化、运动感。为满足用户对个性化的进阶追求,汉L唐L共同 推出橄榄绿全新车色,汉L额外加入西子蓝新色,将东方美学与现代制造工艺相互融合。 其中,橄榄绿采用低饱和度、高反射金属漆面,通过纳米级高透色浆与微米级超细铝粉的精密配比,呈现出绿中透金的渐变效果。在阳光下呈现清新明 亮的视觉效果,而在室内则转为深邃墨绿,契合当代精英"于静谧中蕴藏活力"的生活态度。汉L独有的西子蓝创新引入巴斯夫珠光包覆型铝粉,在强光下呈 现高饱和度珠光金属白,弱光时切换为低饱和度清澈碧蓝,生动还原西湖"淡妆浓抹总相宜"的诗意美感。 汉L专为个性用户打造了黑化运动套件,包含悬浮黑顶、黑化车窗饰条等元素,配合车内戟灰运动内饰,营造出极具战斗气息的运动风格。此外,在汉 L上备受好评的琉光银配色,此次也向唐L用户开放选装。 11月21日,比亚迪划时代旗舰车型汉L唐L携新车色及OTA在2025广州车展正式发布。其中,汉L EV、唐L EV搭载超级e平台全域千伏架构, 以"兆瓦闪充 油电同速"终结纯电补能焦虑;汉L DM、唐L DM标配第五代DM技术,兼顾超强性能 ...
超万亿化妆品市场,国货品牌占比超一半!
Shang Wu Bu Wang Zhan· 2025-11-20 17:29
u2003u2003统计显示,2024年国内化妆品市场交易额达1万亿元以上,其中国产品牌市场份额达 55.2%。在规模达万亿元的"美丽经济"中,国货美妆何以赢得越来越多消费者青睐? u2003u2003东方美学厚植传统文化内涵 u2003u2003"点进美妆博主的测评视频,我就会'种草'性价比高、效果好、有国风文化的国货美妆产 品。"28岁的北京消费者魏光凤说,她发现身边越来越多的同龄人乐意为有国风文化元素的产品买单。 (原标题:超万亿化妆品市场,国货品牌占比超一半!) 国家药监局近日对外发布《关于深化化妆品监管改革促进产业高质量发展的意见》提出,加大产业扶持 力度。通过政策赋能推动品牌崛起,培育具有国际竞争力的民族品牌化妆品。 u2003u2003记者在各大电商平台搜索发现,从梅兰竹菊、青花瓷,到山水画,许多国货化妆品从传统文 化中汲取灵感,巧妙地将诗词歌赋、传统色彩、非遗工艺等融入产品设计、包装、命名及宣传中,让消 费者在使用产品的同时,也能感受到中华文化的博大精深。 u2003u2003中国特色植物也为国货美妆提供了源源不断的创新灵感。膜法世家目前已经开发了十几种中 国特色药用植物作为原料。 u2003 ...
超万亿化妆品市场 国货品牌占比超一半!
Xin Hua She· 2025-11-19 09:55
Core Insights - The National Medical Products Administration has released opinions to deepen cosmetic regulation reform and promote high-quality industry development, emphasizing increased support for the industry and fostering competitive domestic brands [1][5][6] - The domestic cosmetics market is projected to exceed 1 trillion yuan in transaction volume by 2024, with domestic brands capturing 55.2% market share [1] - The rise of domestic cosmetics is attributed to the integration of traditional Chinese culture and innovative product development, appealing to consumers' cultural values [2][3] Industry Trends - The "Double 11" shopping festival showcased strong performance for domestic cosmetics, with 5 out of the top 10 beauty brands on Douyin being Chinese [2] - Consumers are increasingly seeking products that offer cultural value and emotional resonance beyond basic functionality [2] Innovation and Technology - As of mid-2023, 80 new cosmetic raw materials have been registered, with a year-on-year growth of approximately 80%, indicating strong momentum in local raw material development [3] - Chinese companies dominate the global hyaluronic acid market, accounting for 80% of total sales, with innovative production methods enhancing product efficacy [3] Policy Support - The recent policy opinions aim to stimulate innovation, reduce corporate burdens, and optimize the market environment through scientific regulation [6][7] - Local governments are implementing supportive measures, such as financial incentives for key laboratories and initiatives to promote "Shanghai manufacturing" [7] Future Outlook - The continuous improvement of regulatory frameworks and local policies is expected to support the transition from a "cosmetic manufacturing powerhouse" to a "cosmetic strong nation" [7] - The industry is encouraged to leverage cultural elements and scientific research to enhance competitiveness and expand globally [4][8]
财经聚焦丨超万亿化妆品市场,国货品牌占比超一半!
Xin Hua Wang· 2025-11-19 09:49
东方美学厚植传统文化内涵 "点进美妆博主的测评视频,我就会'种草'性价比高、效果好、有国风文化的国货美妆产品。"28岁 的北京消费者魏光凤说,她发现身边越来越多的同龄人乐意为有国风文化元素的产品买单。 记者在各大电商平台搜索发现,从梅兰竹菊、青花瓷,到山水画,许多国货化妆品从传统文化中汲 取灵感,巧妙地将诗词歌赋、传统色彩、非遗工艺等融入产品设计、包装、命名及宣传中,让消费者在 使用产品的同时,也能感受到中华文化的博大精深。 新华社北京11月19日电题:超万亿化妆品市场,国货品牌占比超一半! 新华社记者李傲秋、胡林果、袁敏 国家药监局近日对外发布《关于深化化妆品监管改革促进产业高质量发展的意见》提出,加大产业 扶持力度。通过政策赋能推动品牌崛起,培育具有国际竞争力的民族品牌化妆品。 统计显示,2024年国内化妆品市场交易额达1万亿元以上,其中国产品牌市场份额达55.2%。在规 模达万亿元的"美丽经济"中,国货美妆何以赢得越来越多消费者青睐? 国家药监局数据显示,截至今年上半年,我国80个化妆品新原料完成备案,同比增长约80%,其中 70个由本土企业备案,彰显我国在原料研发领域的强劲动力。 在山东省济南市高新区 ...
新华网财经观察丨爆发的香水市场
Xin Hua Wang· 2025-11-12 02:00
Core Insights - The Chinese perfume market is experiencing significant growth, with an average increase of over 20% in the past five years, projected to reach a market size of 250 billion yuan in 2024 and over 500 billion yuan by 2029 [2] Group 1: Market Dynamics - The high-end market is dominated by international brands such as Chanel, Dior, and Jo Malone, which maintain a strong presence due to their brand heritage and technological advantages [3][4] - In the first five months of 2025, the top ten perfume brands on Taobao and Tmall were all international brands, with Chanel leading at 6.86% market share [4][5] - The import value of perfume products surpassed that of body care products for the first time in early 2025, indicating a growing demand for perfumes in China [7] Group 2: Domestic Brands - Domestic brands are increasingly entering the mid-to-high-end market, with some brands like Wenxian and Guansha achieving higher price points than international counterparts [8][9] - Cultural storytelling and Eastern aesthetics are key strategies for domestic brands to differentiate themselves and appeal to consumers [9][10] - Domestic brands have attracted investment from major players like L'Oréal and Estée Lauder, indicating growing confidence in their potential [10] Group 3: Consumer Trends - The demand for unique and personalized fragrances is rising, with consumers shifting from luxury brands to niche and culturally resonant products [10][11] - The penetration rate of the perfume market in China is only 5%, compared to over 40% in mature markets, suggesting significant room for growth [11][12] - The concept of "niche perfumes" is gaining popularity, with sales increasing by 309% year-on-year, reflecting a shift towards individual expression in fragrance choices [11][13]
耗时13年,她做出了中国女人戴起来最美的首饰!
洞见· 2025-11-04 12:35
Core Viewpoint - The article explores the concept of luxury from an Eastern perspective, emphasizing the importance of cultural roots and confidence in design, as represented by the work of a contemporary jewelry designer who integrates traditional Chinese aesthetics with modern sensibilities [4][10][12]. Group 1: Designer's Philosophy - The designer believes that Eastern luxury is about returning to cultural origins and the initial intent of wearing jewelry, which conveys cultural confidence [10]. - She has a unique understanding of traditional Chinese aesthetics, valuing subtlety and depth in beauty [12]. - The essence of her creations lies in the "qi yun" (气韵), which requires time and personal cultivation, rather than being a product of quick techniques [14]. Group 2: Design Inspirations - The designer draws inspiration from various historical Chinese art forms, including the grandeur of the Tang Dynasty and the elegance of the Song Dynasty, blending these influences into her work [16][18]. - She does not confine her designs to traditional aesthetics but instead infuses contemporary elements, allowing for a dynamic interpretation of Eastern beauty [22][23]. - Her creations utilize gold and jade as primary materials, resulting in pieces that are both classic and fashionable, appealing to modern wearers [27][29]. Group 3: Unique Creations - The designer's works cannot be easily categorized; they embody a blend of fashion, retro, elegance, and luxury, enriching the wearer's style expression [32][33]. - She emphasizes the challenge of originality in jewelry design, focusing on handcrafted pieces that cannot be mass-produced, thus enhancing their uniqueness [43]. - The designer's approach allows traditional aesthetics to resonate in everyday life through accessible designs, such as beaded jewelry that reflects natural beauty [44][46]. Group 4: Commitment to Quality - Over her 13 years of entrepreneurship, the designer has built three major artistic teams focused on inlay, jade carving, and beading, ensuring strict quality control throughout the design and production process [56]. - The commitment to quality reflects a pragmatic interpretation of luxury, which must withstand the test of time and carry cultural significance [61].
潮宏基:第三季度潮宏基持续创新与迭代“非遗花丝”品牌印记系列
Ge Long Hui· 2025-11-04 07:14
Core Viewpoint - Chao Hong Ji is focusing on product development around four core directions: "intangible cultural heritage flower silk," "ancient high craftsmanship," "beaded weaving," and "popular IP," aiming to create a competitive advantage through unique products and leading craftsmanship [1] Group 1: Product Development - The company is continuously innovating and iterating on the "intangible cultural heritage flower silk" brand series, enriching the "Oriental aesthetics" gold product line [1] - New products launched in the third quarter include "Flower Silk • Wind and Rain Bridge," "Flower Silk • Fortune and Prosperity," "Zhenjin • Fragrance," "Zhenjin • Clear Blue," and "Zhenjin • Auspicious" series, which have received widespread market acclaim for their excellent craftsmanship [1] Group 2: IP Collaboration - In the third quarter, the company added two new IP collaboration series: "Butter Bear" and "Cat Fortune Sandy," providing products that offer greater value and emotional resonance for consumers [1] - The company is continuously enhancing its differentiated IP collaboration matrix to strengthen its ecological layout [1]
酒店集团频推中高端旅居品牌 东方美学成破圈抓手
Zhong Guo Jing Ying Bao· 2025-11-03 09:25
Core Insights - Huazhu Group announced the launch of a new brand "Quanjing Daguan," integrating Eastern aesthetics into travel experiences, conveying the philosophy of "starting from the journey, returning to life" [2] - The hotel group's new product designs focus on Eastern aesthetics, aiming to incorporate traditional culture into user experiences [2] - The travel hotel industry is witnessing a shift towards brands that emphasize wellness and cultural integration, reflecting changes in consumer preferences [2][5] Brand Positioning - The new brand "Quanjing Dongfang" is positioned as a mid-to-high-end product, with the first direct store currently under construction [4] - The brand aims to elevate the hotel experience from mere accommodation to a lifestyle choice, emphasizing high-quality lodging and cultural aesthetics [3] Market Demand and Consumer Trends - The launch of the new brand is driven by changing consumer demands, particularly among younger generations who have higher aesthetic expectations for hotel products [5] - The travel market is increasingly favoring "travel living" experiences, with a significant rise in interest among younger consumers, as evidenced by over 10 billion views on the "travel living" topic on Douyin [6] Competitive Landscape - The mid-to-high-end travel market is becoming a focal point for new brand launches, with several local hotel groups introducing similar offerings [7][8] - The supply of mid-to-high-end travel products is expected to grow, with a year-on-year increase of 14% in 2024, indicating a vibrant market potential [8] Cultural Integration and Aesthetics - The emphasis on Eastern aesthetics and traditional culture is becoming a key competitive advantage for new hotel brands, allowing them to differentiate from international competitors [9] - The rise of "Chinese service" is becoming a significant factor in hotel bookings, with local brands increasingly leading in technology and supply chain management [11]