Core Insights - New World Development's K11 brand has launched a significant project, K11 ELYSEA, in the prime location of Huaihai Road, Shanghai, marking a strategic expansion in the region [1][3][5] Group 1: Strategic Collaboration - A strategic cooperation agreement was signed between New World and the Huangpu District government to enhance the commercial ecosystem of the Huaihai Road area [3][5] - Huangpu District officials expressed confidence in New World's ability to create a high-standard commercial environment that integrates culture and commerce [3][5] Group 2: Project Overview - K11 ELYSEA covers a total construction area of 130,000 square meters and aims to revitalize the historical essence of the 1930s "Oriental Champs-Élysées" [5][7] - The project incorporates historical architecture and modern design, creating a dialogue between old and new, while preserving elements of local culture [5][9] Group 3: Cultural and Commercial Integration - K11 ELYSEA is designed to be a cultural and commercial hub, connecting key shopping districts and enhancing the area's appeal to high-quality clientele [7][8] - The project emphasizes the integration of art, culture, and nature, aiming to become a "cultural commercial symbiosis" that stimulates urban vitality [9][11] Group 4: Environmental and Community Impact - K11 ELYSEA has achieved dual pre-certifications of LEED Platinum and WELL Gold, showcasing its commitment to sustainable building practices [11] - The redevelopment of Huaihai Park into a cultural space will host various events, enhancing the local shopping and lifestyle experience [13][15]