Core Insights - The book "The Story of Culture: From Rock Art to Korean Pop Music" by Professor Martin Puckner explores how culture shapes humanity, shifting the focus from text to broader cultural practices [2] - It reconstructs the dual-helix structure of human cultural DNA, emphasizing the interaction and layering of cultural evolution amidst increasing cultural conflicts and digital technology [2] Cultural Interaction and Innovation - The analysis of the Lascaux cave paintings reveals a connection between mineral pigment composition and acoustic properties, suggesting early immersive art experiences akin to modern VR technology [3] - The book outlines three cultural gene mutation phases: the Neolithic meme revolution, the Bronze Age meme wars, and the transformation of human biology through writing practices, challenging the boundaries between humanities and natural sciences [3] Global Cultural Dynamics - Korean pop culture (K-pop) is positioned within the broader context of human civilization, highlighting its industrialized transnational creative networks that dissolve traditional cultural boundaries [4] - The theory of "misreading drives innovation" is introduced, illustrating how semantic shifts in translation can lead to unique cultural interpretations and innovations [4] Digital Culture and Cognitive Revolution - The concept of "sliding screen civilization" is proposed, analyzing TikTok's algorithm and its impact on information reception, cognitive patterns, and cultural production in the digital age [5] Critiques and Challenges - Despite acclaim, the book faces critiques regarding the leap in evidence chains, the linear depiction of cultural evolution, and a perceived Western-centric view that overlooks non-textual civilizations [6] - The overarching message emphasizes that culture is a continuous creative process rather than static artifacts, linking ancient human experiences to modern digital interactions [6]