Core Points - The controversy surrounding the new drama "The Storm Circle," starring South Korean actress Jun Ji-hyun, has led to significant backlash, particularly from Chinese audiences, resulting in the cancellation of advertising campaigns for a Chinese clothing brand [1][2] - Jun Ji-hyun's agency, PEACHY COMPANY, has denied that the cancellation of the advertisement is related to the drama's controversy, stating that the shoot was terminated prior to the show's release [1] - The drama features a controversial line suggesting that "China prefers war," and includes scenes that have been interpreted as intentionally damaging to China's image, such as a carpet with a star pattern being stepped on [1][2] Industry Impact - The backlash has resulted in multiple international brands withdrawing their advertisements featuring Jun Ji-hyun, with industry insiders noting that the reaction from Chinese audiences has been more severe than anticipated [2] - Jun Ji-hyun's advertising revenue was approximately 20 billion KRW (around 1 billion RMB) in 2021, and the potential loss from canceled collaborations in China could be substantial [2] - The ongoing controversy may affect the viewership of "The Storm Circle," as the show's producers and platform (Disney) continue to promote upcoming episodes despite the backlash [2]