Core Insights - The article highlights the vibrant "night economy" in Shanghai's ancient towns during the National Day and Mid-Autumn Festival, showcasing a blend of traditional culture and modern tourism [1][4]. Group 1: Night Economy Features - The "night economy" in ancient towns like Zhujiajiao is characterized by immersive cultural experiences, such as the "Most Jiangnan" cultural season and light shows that attract visitors [1][3]. - Cultural performances, including traditional opera and music, enhance the nighttime atmosphere, creating a unique cultural rhythm that appeals to tourists [3][4]. Group 2: Visitor Experience - Tourists are increasingly engaged in activities like hanfu rentals and traditional food tasting, which are becoming popular among younger visitors, thus extending their stay [3][4]. - The integration of multilingual smart guiding devices allows foreign tourists to appreciate the historical significance of ancient architecture, enhancing their overall experience [3]. Group 3: Economic Impact - The transformation of cultural IP into nighttime attractions provides a compelling reason for visitors to stay overnight, addressing the issue of daytime-only tourism [4]. - The combination of diverse business offerings and improved infrastructure is crucial for increasing visitor retention and stimulating regional consumption [3][4].