文商旅体农+产业融合
Search documents
推动“文商旅体农+”产业融合创新 通州探索小票根撬动文旅新消费
Zhong Guo Xin Wen Wang· 2025-09-20 12:32
Core Insights - The "ticket economy" is emerging as a new engine for driving cultural and tourism consumption, with a focus on leveraging ticketing as a means to stimulate growth in the sector [1][3]. Group 1: Event Overview - The "Ticket Economy" special training event was held in Beijing, aimed at exploring how to use tickets as a link to drive new growth in cultural and tourism consumption [1]. - The event included on-site research, keynote speeches, case sharing, and interactive discussions to delve into the potential of the ticket economy [1][3]. Group 2: Alliance and Objectives - The "Canal on Tongzhou" cultural, business, tourism, sports, and agriculture co-creation alliance was established in April to support the development of Beijing's sub-center and promote the integration of various industries [3]. - The Deputy Director of the Tongzhou District Culture and Tourism Bureau expressed hopes that the training would activate internal resources and deepen collaboration among alliance members [3]. Group 3: Expert Insights - The Dean of the Sports Leisure and Tourism College at Beijing Sport University presented a speech on activating new engines for cultural tourism consumption through the ticket economy, discussing digital empowerment, emotional enhancement, and experience optimization [5]. - A professor from Beijing International Studies University analyzed practical cases of how the "ticket+" concept can extend consumption scenarios and release market potential, emphasizing the multi-dimensional value of tickets as a consumption engine [5]. Group 4: Cultural Venue Development - The assistant curator of the Beijing Daqi Radio and Film Museum highlighted the significance of the alliance for cultural venue development, noting that it helps overcome resource limitations and enhances public attraction and brand influence through joint promotion [5].