齐鲁晚报·齐鲁壹点 厉昕月 一张票根能有多"香"？ 在日照，它不再是看过就扔的"纪念纸"，而成了开启整座城市的"优惠密钥"——凭演唱会门票住酒店打 折，持登机牌游景区享半价，甚至看电影、坐游船都能靠它省下一笔。小小一张票，串起了"吃住行游 购娱"一条龙，把一次性的观演、出行，延伸成持续消费的文旅体验。 过去，交通枢纽常常只是"中转站"，旅客来去匆匆。如今，日照主动把机场的"客流"，转化为可停留、 可体验的"客留"。一张登机牌成了串联机场与景区、车站与酒店的"纽带"。 "流量"变"留量"，交通票根引客更留客 重庆的朱女士特意选择日照作为婚纱旅拍地，"拍完照，我们拿着机票去了海洋公园，门票直接打9折， 并且，我们最后一晚定了日照机场的酒店，凭机票，享6折优惠，省了好多钱！"在她看来，这样的联动 让行程"更值了"。 "一下飞机就能打折玩景区，这福利真香！"最近，日照机场推出"持登机牌惠游16家景区"的活动，让不 少外地游客直呼"没想到"。 "热度"延"长度"，演艺票根燃城也旺城 一场演出，能点燃一座城吗？ 去年国庆期间，"初光天籁"演唱会吸引3万余名乐迷涌入日照。日照文旅部门提前"铺路"，联动30余家 酒店、20余 ...

实际上，分析经济属性可以发现，票根已在某种程度上演变为特殊货币，游客可以凭其获得其他消费折 扣、补贴和积分，以此降低支付成本。更进一步来看，票根在城市文旅中扮演了杠杆角色，能够以1激 发N，进而串联起涵盖吃住行、游购娱等跨领域的二次消费场景。对于游客而言，在核销门票后进入第 一个消费场景，凭门票获取补贴后消费欲望提升，选择在餐饮、住宿、购物等方面进行额外支出，形成 消费、被激励、再消费的循环。 就票根经济的实际效果而言，多地已有较为亮眼的成绩。据宁波文旅1月4日发布的统计数据显示，元旦 假期期间，参与上述通行费补贴活动的车辆近4500辆，累计参与人数近1.8万人，直接带动综合消费达 2304万元。在上海、北京、广州等地，一张张票根也呈现出显著的消费促进作用。这也启示我们，如何 进一步优化票根之后多元消费场景的产品与服务质量，值得进一步深入考量。 而从更广阔的视角来看，票根经济的潜力远远不止于文旅，还有更多可以探索的发展空间。特别是在数 字经济时代，票根可以作为凭证打通不同的消费场景，不断促进数据汇聚，为消费者提供个性化服务， 进而转变为智慧城市生态中的关键组成部分。 与以往直接减免通行费或门票打折的模式不同， ...

一张票根可以做什么?在粉丝眼中,它是"演唱会周边"；在旅游爱好者眼里,它是足迹"活地图"；在影迷眼 里,它是"上映纪念册"。而在这些纪念意义之外,如今的票根在青岛已经化身为城市优惠"通行证":凭演唱 会门票享受酒店、饭店优惠,凭交通票根解锁景区、电影半价……一张小小的票根,串联起吃、住、行、 游、购、娱的完整消费链条。 当"凭票享优惠""票根别扔""二次打卡"成为社交平台上的高频词,"票根经济"在青岛正从一次性消费的附 加福利,成长为一套成熟的城市消费体系。 文/片 记者 杨雪 青岛报道 一张票根串起一座城 "凭高铁票去哪些景区可以半价?""凭机票住酒店可以享优惠吗?"在社交媒体上,一则"来青岛凭交通票根 可享景区、酒店等优惠"的新闻成为冬游的"引燃器"。近日,青岛市文化和旅游局会同青岛市商务局等部 门和区(市),围绕"山海冬韵·鸥遇青岛"主题,首次以"交通票根"为纽带,整合全市文旅资源,推出冬游专属优 惠。凭7日内抵达青岛的火车或飞机票根,即可解锁包含景区、酒店、文博、餐饮、影院在内的400余家 商户、近700项冬游专属优惠。活动将持续至2026年2月28日,贯通元旦、春节等重要消费节点, 一张票根,可以走 ...

20,000 A BOOK BOOK OF DEP 2000 - the Re 4 19 L 0000 07 F P TI ITT HE 4 1 2017 E the state the same FFUIT LOS SE ITA article is " 3833 2 2 BARTH FOTOGE 1948 Pre Host anil W g (113311) 15 The Manufacture e STER EST C t WEST THE 12 W 图 | C 16 x and - 10 14 4 L 1 u t Cours 3 I 过去一年，镇江文旅集团在市委、市政府的坚强领导下，锚定高质量发展目标，攻坚克难、锐意进取， 整体工作呈现"稳中有进、亮点纷呈"的良好态势。尤为关键的是，2025年3月，集团成功获评AAA主体 信用等级，成为江苏省内首批、镇江市目前唯一一家获此殊荣的"双非"文旅产业类企业。这一里程碑式 成果，标志着集团资本信誉与市场竞争力跃升至全新高度，更为文旅品牌塑造与市场拓展注入了强劲动 能。 品牌引领聚合力 文旅融合绽华彩 集团紧扣市场脉搏，以品牌建设为核心引擎，推动文旅体商深度融合 ...

"票根经济"玩出新花样 "票根经济"是一种新的经济模式，通过整合各类消费活动（如电影、赛事、演出、展会等）的门票凭证，与 商圈、餐饮、住宿等商户联动，推出跨场景优惠。 当下在国内不少地方，"票根经济"新模式正以润物无声之势，激发城市消费活力，塑造文旅新格局。"票根经 济"的"小切口"正在变成消费的"大入口"。 全国多地推出的"票根经济"创新玩法，正在将电影消费从影院延伸到整个城市消费链条。（新华社发） 深圳商报记者 李佳佳 根据国家电影局统计，截至2025年12月13日，全年电影总票房已达500.03亿元，总人次为11.94亿，其中国产 影片票房为409.52亿元，国产影片份额为81.90%。在年度票房榜上，《哪吒之魔童闹海》以超过154亿元的票 房高居榜首，紧随其后的是《唐探1900》《疯狂动物城2》等影片。 随着电影产业的繁荣发展，也带动了"电影＋"应用场景的不断丰富，以及消费链的不断延伸。记者近日发 现，全国多地推出的"票根经济"创新玩法，正在将电影消费从影院延伸到整个城市消费链条。 广东省已连续23年蝉联全国"票仓第一"。数据显示，截至12月13日，广东年度电影票房突破60.7亿元，吸引 超1.45亿 ...

Core Insights - The "ticket root economy" is gaining popularity, with innovative interactive methods like "ticket discounts," "shopping district benefits," and "stamp exchange for gifts" being implemented to enhance consumer engagement and drive spending [1][2] - The integration of ticketing with other sectors such as retail and dining is creating a new consumption model that extends the consumer experience beyond the theater, leading to increased sales for participating businesses [1][2] Group 1 - The "ticket root+" initiative allows a theater ticket to provide discounts at bookstores and opportunities to exchange for popular cultural products, attracting many consumers [1] - During the invitation exhibition, many performances were sold out, and participating merchants saw a nearly 30% increase in sales compared to the previous period [1] Group 2 - The development of the ticket root economy is seen as a way to expand the enthusiasm for theater into other areas, creating a cultural consumption festival [2] - Beijing's rapid development as a cultural center and the increase in theater performances are meeting the spiritual needs of citizens and tourists, while also providing a fertile ground for "performing arts+" to stimulate consumption [2] - The "ticket root+" strategy is a means to activate consumption and serves as a subtle marketing tool, but the challenge remains to avoid homogenization and to create unique and deep experiences [2]

Core Insights - The "ticket root economy" is gaining popularity, with innovative interactive methods like "ticket discounts," "shopping area benefits," and "stamp exchange for gifts" being implemented to enhance consumer engagement and drive spending [2][3] Group 1: Ticket Root Economy - The "ticket root economy" has emerged as a new consumption model, extending the consumption chain and creating a synergistic effect, leading to a new path for the integration of commerce, tourism, culture, and sports [2] - During the invitation exhibition, many performances were sold out, and participating merchants saw a nearly 30% increase in transaction volume [2] Group 2: Cultural Consumption Trends - The development of the "ticket root economy" is helping to expand interest in theater to other sectors, creating a cultural consumption carnival in Beijing, which is recognized as the national cultural center [3][4] - As Beijing's cultural demand is fully released, high-quality cultural offerings are becoming a new growth driver for the city, with trends like "national tide," "cultural relic fever," and "intangible cultural heritage heat" emerging as new highlights [4] Group 3: Challenges and Opportunities - The challenge of avoiding homogenization in the "ticket root economy" is crucial for the sustainability of this diverse new business model, as many businesses may adopt similar discount strategies [4] - Engaging consumers through interactive experiences fosters emotional connections with theaters, enhancing the overall cultural experience in the city [4]

Core Insights - The "14th Five-Year Plan" emphasizes the importance of boosting domestic consumption as a strategic foundation for building a strong domestic market and transitioning to a high-quality development model driven by domestic demand [1][2] Group 1: Consumption Scene Integration - The plan highlights the need to expand service consumption by relaxing access and promoting business model integration, targeting the structural shift from single to multi-layered consumption [1][2] - The concept of "ticket root economy" illustrates the transformation of traditional transactions into comprehensive service experiences, significantly enhancing local consumption [1][2] - Concerts can drive local consumption with a ratio of 1:4.8, as evidenced by the increase in ticket orders in Nanchang by 140% due to promotional policies [1][2] Group 2: Supply Innovation - Continuous improvement in supply is essential for sustaining consumption, with the plan calling for the expansion of high-quality consumer goods and services [3][4] - Companies like Chongqing Beer are innovating across product categories and marketing channels to adapt to changing consumer habits and explore new growth points [3] - The integration of AI in traditional industries, such as textile design, showcases the application of new technologies to enhance product value and cultural significance [3] Group 3: Consumer Ecosystem Enhancement - A healthy and trustworthy consumption ecosystem is crucial for encouraging consumer confidence, as outlined in the plan's recommendations for improving consumer rights and implementing paid leave policies [4][5] - Digital platforms play a vital role in reducing information search costs and enhancing consumer experience through efficient decision-making tools [5] - Building long-term trust with consumers through unified service experiences across all touchpoints is essential for increasing customer loyalty and repeat purchases [5] Group 4: Macro-Level Support - The foundation for consumer confidence lies in macroeconomic stability and improved income expectations, with a focus on enhancing social security systems to alleviate consumer pressure [6] - The plan's emphasis on promoting employment, increasing income, and stabilizing expectations aligns with the goal of addressing consumer needs for spending [6] - A collaborative effort among policies, technology platforms, and corporate integrity is necessary to create a reassuring consumption environment, which is key to unlocking current consumption potential [6]

Core Insights - The rise of "ticket root economy" in China is transforming ticket stubs into a means of accessing various city experiences, enhancing consumer engagement and driving economic growth [1][2][6] Group 1: Economic Impact - The Chinese performance market is projected to generate a total revenue of 79.629 billion yuan in 2024, with direct audience spending exceeding 200 billion yuan [2] - During recent concerts in Qingdao, the ticket root economy alliance's 30 member attractions welcomed 110,000 visitors, generating a revenue of 8.5088 million yuan, while 72 hotels achieved a revenue of 22.3758 million yuan, marking a 58% increase in hotel earnings in the surrounding area [4] Group 2: Consumer Engagement - The establishment of the ticket root economy merchant alliance in Qingdao aims to create a seamless consumer experience through "one ticket, multiple experiences," encouraging visitors to explore various local attractions [2][4] - Qingdao has developed six themed travel routes tailored to different demographics, providing a comprehensive service that connects entertainment with tourism [5] Group 3: Broader Applications - The ticket root economy is being adopted in various cities across China, linking events with local tourism and retail, thereby enhancing the overall consumer experience [6] - The concept is seen as an extension of emotional and experiential economies, where ticket stubs serve as a currency for cultural and tourism experiences, fostering local attachment and increasing consumer loyalty [6]

Core Insights - The "ticket root economy" is emerging in various cities in China, transforming ticket stubs into a means for continuous consumer engagement and creating new consumption scenarios [1][2] - The Chinese performance market is projected to generate a total revenue of 79.629 billion yuan in 2024, with direct consumer spending exceeding 200 billion yuan [1] - The establishment of the ticket root economy merchant alliance in Qingdao aims to enhance consumer experiences by providing discounts and promotions linked to event tickets [2] Group 1 - The ticket root economy is becoming a key driver for urban consumption, converting short-term event attendance into long-term economic benefits for cities [1][3] - Qingdao's ticket root economy merchant alliance has attracted 256 members, aiming to create a seamless city-wide consumption experience [2] - During recent concerts in Qingdao, the ticket root economy alliance facilitated significant visitor numbers and revenue, with 30 attractions receiving 110,000 visitors and hotels generating 2,237.58 million yuan [2] Group 2 - The ticket root economy is being implemented in various regions, such as Mianyang and Zhejiang, to enhance local tourism and consumption linked to sporting events [3] - The concept of the ticket root economy is seen as an extension of emotional and experiential economies, enhancing local attachment and consumer loyalty [3] - The ongoing exploration of the ticket root economy model across China aims to showcase city charm and encourage deeper visitor engagement [3]