Core Viewpoint - The establishment of the "Cultural and Tourism Digital Finance Laboratory" by the Industrial and Commercial Bank of China, in collaboration with the Ministry of Culture and Tourism and the All-China Federation of Industry and Commerce, aims to enhance financing channels for cultural and tourism enterprises and support the recovery of the industry affected by the COVID-19 pandemic [1][3]. Group 1: Financial Support Measures - The recent notice issued by the People's Bank of China and the Ministry of Culture and Tourism outlines three key areas for financial institutions to focus on: stabilizing credit, reducing costs, and encouraging innovation in financial products [2]. - Financial institutions are encouraged to improve credit services for the cultural and tourism industry through monetary policy tools such as re-loans and rediscounts [2]. - Local tourism administrative departments are urged to increase interest subsidies for enterprises affected by the pandemic and utilize government financing guarantee systems to lower financing costs for cultural and tourism enterprises [2]. Group 2: Innovation in Credit Products - The "Cultural and Tourism Digital Finance Laboratory" will focus on establishing a standardized asset evaluation system for cultural and tourism enterprises and innovating credit assessment frameworks [2]. - The laboratory aims to leverage financial technology to create effective asset and product evaluation systems for cultural and tourism enterprises, which often have light asset characteristics [2]. - Financial institutions are expected to develop innovative credit products tailored to the operational characteristics of cultural and tourism enterprises, including financing based on cultural products and scenic area revenue rights [2]. Group 3: Support for Small and Micro Enterprises - The laboratory will utilize digital financial service models to integrate data from small and micro cultural and tourism enterprises with data from leading enterprises in the industry chain and online transaction platforms [3]. - The Industrial and Commercial Bank of China has already collaborated with scenic areas like Guizhou's Fanjing Mountain and Anhui's Huangshan to provide credit loans to small enterprises based on operational scale and customer feedback [3]. - Since 2021, the bank has issued online loans totaling 80 billion yuan to over 35,000 small and micro cultural and tourism enterprises, with a current loan balance in the tourism industry of nearly 280 billion yuan, leading the industry [3].