文旅产业数字化转型

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文旅大省山西,为什么急需一所文旅大学
Zhong Guo Xin Wen Wang· 2025-09-12 00:56
原标题:文旅大省山西,为什么急需一所文旅大学 从游戏《黑神话:悟空》到电影《浪浪山小妖怪》,山西文旅乘着一股热浪,让深在闺中的古建广 为熟知。然而,这个被誉为"地上文物看山西"的文旅大省却长期面临着发展窘境。2025年9月,山西文 化旅游职业大学挂牌成立。或许,这正是山西破解文旅产业发展瓶颈、迈向文旅强省的关键落子。 资源丰厚与发展滞后:山西文旅的困局 山西文旅产业长期面临"一流资源、二流开发、三流服务"的尴尬局面。问题的核心在于人才短板 ——山西文旅产业每年存在约3万人的高端人才缺口,且此前70%的文旅专业毕业生流向京津冀等地 区,造成严重的人才外流。 与此同时,在智慧旅游、数字文创、沉浸式体验等新业态蓬勃发展的今天,山西古建筑数字化保 护、智慧旅游运营等领域专业人才相对匮乏。如何让历史文化遗产在数字时代焕发新生,需要既懂文化 传承又掌握现代技术的复合型人才。 破题之道:文旅大学的战略意义 作为"创新策源地",该校通过打造"文化+旅游+科技"融合学科体系,推动山西文旅产业数字化转 型。AI旅游线路优化、大数据游客画像分析、VR/AR沉浸式体验等技术的研发应用,将帮助山西文旅 产业抓住数字时代新机遇。 在文化 ...
圆明园第三十届荷花节开幕,首次推出AI智能导览地图
Xin Jing Bao· 2025-06-28 13:08
Core Points - The 30th Lotus Festival at Yuanmingyuan opened on June 28 and will last until August 31, featuring the theme "Heart Returns to Lotus Place" and introducing AI smart navigation maps for a new cultural experience [1][5] - The festival includes the "Lotus Charm and Plum Blossom Double Flower Exhibition," showcasing the introduction of the Lingnan Bougainvillea alongside the northern lotus flowers [2] - Visitors can enjoy various activities such as boat rides to appreciate lotus flowers, tea experiences, and immersive performances throughout the garden [3][4] Summary by Sections Festival Highlights - The festival features nearly 200 varieties of lotus flowers, including "Red Thousand Leaves," "Friendship Peony Lotus," and "Snow White Princess" [1] - The introduction of AI technology aims to enhance visitor engagement and provide real-time answers to inquiries about lotus knowledge and historical stories [5] Visitor Experience - The festival offers a unique experience with the "Hidden Garden Tea Pavilion," where visitors can enjoy traditional tea ceremonies and afternoon tea on boats [3] - The garden has set up various themed areas, including a tent café and a market, to enrich the visitor experience [4] Cultural Significance - Yuanmingyuan, known as the "Garden of Gardens," has a rich history of diverse floral species cultivated by Qing Dynasty emperors, contributing to its unique cross-climate floral gene pool [2]