Core Insights - Shanghai is implementing a series of initiatives to stimulate consumer growth through the integration of culture, tourism, commerce, and sports [1][2][3] Group 1: Events and Promotions - The 36th Shanghai Tourism Festival commenced on September 13, featuring a grand parade with 25 floats and 24 performance teams [1] - During the festival, 63 attractions will offer half-price tickets from September 13 to 19, and 33 attractions will provide free admission for visitors born on September 13 [1] - The "Finding Zhou Classmate" event, centered around Jay Chou's official IP, aims to enhance the tourism experience by allowing visitors to explore Shanghai's landmarks and local cuisine [2] Group 2: Seasonal Activities - The Shanghai Tourism Festival has introduced a dual-season model, combining a "Summer Tourism Season" with a "Classic Activities Season," featuring nearly 300 themed events [3] - The "Classic Activities Season," running from September 1 to October 6, includes over 200 high-quality activities across six thematic areas, integrating various sectors such as night economy, art exhibitions, and sports competitions [3]