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“成都熊猫周”登陆欧洲——以大熊猫IP激活文旅生态双向交流
人民网-国际频道 原创稿· 2025-10-30 02:33
Core Points - The event "Chengdu Panda Week" was held in Paris and Brussels from October 24 to 28, 2023, to enhance cultural exchange between China and the EU, coinciding with the 50th anniversary of diplomatic relations [1] - The activities attracted over 200 guests from political, economic, and artistic sectors, reaching more than 100,000 European citizens [1] - This initiative marks Chengdu's first global brand promotion using the giant panda as a symbol, and is part of the "Global Civilization Dialogue Ministerial Meeting Action Plan" [1] Group 1 - The event included overseas promotion of the giant panda IP, a panda-themed parade, and dialogues on cultural and tourism ecology between China and Europe [1] - Prior to the main event, "Chengdu Panda Week" had preliminary activities in Frankfurt and Vienna, showcasing Chengdu's cultural charm through music and heritage elements [1] - The panda-themed activities have sparked international discussions and established a new platform for cultural exchange and industrial cooperation between China and Europe [1]