Core Insights - The article highlights the cultural and tourism appeal of Rizhao, particularly through its historical sites and modern events, showcasing a blend of ancient heritage and youthful energy [1][4][6] Historical Significance - The ancient ginkgo tree at Dinglin Temple, known as a "living fossil," stands 26.7 meters tall with a trunk circumference of 15.7 meters, attracting visitors and symbolizing the deep historical roots of the region [3][4] - Rizhao's rich history, including the reconstruction of the ancient Ju State capital, enhances its cultural tourism identity, making it unique and competitive in the market [4] Event-Driven Tourism - The 2025 Rizhao New Youth Music Festival attracted tens of thousands of attendees, emphasizing the city's vibrant music scene and its ability to draw crowds through large-scale events [1][5] - The festival's design, which includes overnight celebrations, aligns with Rizhao's coastal characteristics, promoting a unique experience of enjoying music while witnessing sunrise [5][6] Industry Transformation - The local tourism industry is shifting from a focus on accommodation to experiential offerings, with 38% of revenue now coming from various experiences rather than just lodging [8] - The rise of themed boutique homestays, such as "sea homestays" and "mountain homestays," reflects a diversification in tourism offerings, enhancing visitor engagement and supporting rural revitalization [8][9] Youth Engagement and Innovation - The integration of young people's perspectives into tourism strategies is reshaping the local economy, with new business models emerging that prioritize experiences over traditional lodging [8][9] - Local youth and entrepreneurs are increasingly contributing to the revitalization of rural areas, bringing fresh ideas and investments to enhance the tourism landscape [9]