Core Insights - The press conference highlighted the achievements in high-quality development of culture and tourism during the "14th Five-Year Plan" period [1] - There is a growing trend in tourism focused on cultural experiences, with significant interest in "cultural heritage tours," "intangible cultural heritage tours," "archaeological tours," and "museum tours" [3] Group 1 - The number of visitors to museums in China is expected to reach nearly 1.5 billion in 2024, setting a new historical record [3]