责编：黄之安、陈亚楠 发布会上介绍，近几年，"文物游""非遗游""考古游""博物馆游"持续升温，人们在旅途中，除了看山、 看水、看风景之外，更希望体验美、体验文化、体验风土人情。2024年全国博物馆接待的观众接近15亿 人次、再创历史新高。 （总台央视记者 叶蕾） 今天下午，国新办举行新闻发布会，介绍"十四五"时期文化和旅游高质量发展成就并答记者问。 ...

Group 1 - The core viewpoint of the report indicates a significant increase in tourism and hotel bookings during the summer of 2025, with Douyin's hotel and travel group purchase orders and sales both growing by 46% year-on-year [1][20][21] - Coastal and small-town tourism are particularly popular, with cities like Qinhuangdao, Weihai, and Rizhao seeing over 100% growth in hotel bookings compared to the previous month [1][20] - The top ten popular tourist cities include Shanghai, Beijing, Hangzhou, Zhengzhou, Chengdu, Xi'an, Chongqing, Qinhuangdao, Qingdao, and Nanjing [1][20] Group 2 - Douyin's hotel group purchase orders increased by 71% month-on-month, and sales rose by 82% during the summer [5][21] - Scenic spots are a major driver for travel, with Douyin's scenic spot group purchase orders growing by over 41% month-on-month and sales increasing by 55% [5][23] - Popular scenic spots include Kaifeng Wansui Mountain Wuxia City, Henan Baoquan Tourist Area, and Beijing Universal Resort [5][25][26] Group 3 - The "Su Super" (Jiangsu Province Urban Football League) event significantly boosted local consumption, generating over 7.7 billion yuan, a 48% increase year-on-year [7][12] - The event led to a dramatic increase in hotel bookings, with a 17-fold rise in Changzhou's weekend hotel orders following a local victory [7][28] - The event also promoted local attractions and cuisine, with notable increases in group purchase consumption for various scenic spots and regional dishes [11][28] Group 4 - The report highlights a trend towards "intangible cultural heritage tourism," with related content on Douyin increasing by 121% year-on-year and group purchase orders rising by 327% [15][43] - Popular intangible cultural heritage sites include Chengdu's Qian Lantern Night and Xi'an's Lantern Festival [15][43] - Douyin has launched various city-specific campaigns to stimulate local tourism and consumption, such as "Summer Food Festival" and "Discover Treasure Towns" [15][50][51] Group 5 - To enhance user experience, Douyin has introduced the "Summer Assurance Plan," which includes guarantees for hotel bookings and customer service support [16][58][63] - The plan offers compensation for booking issues and dissatisfaction with hotel stays, ensuring a smoother travel experience for consumers [16][58][63] - Douyin aims to continue collaborating with tourism businesses and local governments to boost the tourism economy [16][58]

Core Insights - Douyin's summer tourism report indicates a significant increase in travel-related activities, with both order volume and sales for hotel and travel group purchases rising by 46% year-on-year [1][14][15] Group 1: Travel Trends - Coastal and small-town tourism saw a surge, with cities like Qinhuangdao, Weihai, Rizhao, and Chengde experiencing over 100% growth in hotel and travel orders compared to the previous period [1][14] - The top ten popular travel cities include Shanghai, Beijing, Hangzhou, Zhengzhou, Chengdu, Xi'an, Chongqing, Qinhuangdao, Qingdao, and Nanjing [1][19] Group 2: Hotel and Scenic Spot Performance - Douyin's hotel group purchase orders increased by 71% and sales by 82% compared to the previous period [5][15] - Scenic spot group purchases saw a 41% increase in order volume and a 55% increase in sales [5][18] Group 3: Event-Driven Consumption - Major sports events like the Jiangsu Super League and Wuhan Super League significantly boosted local consumption, with Douyin group purchases in Wuhan increasing by 55% during the event [8][20][21] - The "Follow the Su Super League" campaign generated over 77 billion yuan in consumption in Jiangsu, marking a 48% year-on-year increase [8][23] Group 4: Cultural and Heritage Tourism - The "Intangible Cultural Heritage Tourism" trend grew, with related content on Douyin increasing by 121% and group purchase orders rising by 327% [11][31][32] - Popular intangible cultural heritage sites include Chengdu's Lantern Night and Xi'an's Lantern Festival [11][33] Group 5: Consumer Assurance Initiatives - Douyin launched a "Summer Assurance Plan" to enhance user experience, offering guarantees such as compensation for unfulfilled bookings and satisfaction guarantees [12][42][44] - The platform aims to maintain strong partnerships with travel businesses and local governments to support the tourism economy [12][42]

Core Insights - The report from Douyin Life Services highlights a significant increase in travel and tourism activities during the summer of 2025, particularly in coastal and small city destinations, with order volumes in cities like Qinhuangdao, Weihai, and Rizhao more than doubling compared to previous periods [1][4] Group 1: Travel Trends - Coastal and small city tourism saw a surge, with cities like Qinhuangdao, Weihai, and Rizhao experiencing over 100% increase in hotel bookings [1] - Major cities such as Shanghai, Beijing, and Chengdu ranked among the top ten popular travel destinations [1] - The "Follow Su Chao to Tour Jiangsu" campaign generated over 7.7 billion yuan in consumer spending, marking a 48% year-on-year increase [6][9] Group 2: Event-Driven Consumption - The Douyin hotel group purchase orders increased by 71%, with sales rising by 82% during the summer [4] - Popular tourist attractions like Universal Beijing Resort and various theme parks saw over 41% increase in group purchase orders and 55% increase in sales [4] - The Su Chao football league significantly boosted weekend hotel bookings, with a 17-fold increase in orders following a local team's victory [6] Group 3: Cultural and Heritage Tourism - "Intangible Cultural Heritage Tourism" gained traction, with related content increasing by 121% year-on-year and group purchase orders rising by 327% [11][13] - Top ten popular intangible cultural heritage sites included events like the Lantern Festival in Chengdu and various light shows across cities [12][13] Group 4: Concerts and Entertainment - Summer concerts contributed to urban consumption, with cities like Beijing and Shanghai leading in ticket sales for major events [10] - Popular concerts included performances by artists such as G.E.M. and Mayday, indicating a strong demand for live entertainment [10]

Core Viewpoint - The domestic cultural and tourism market is experiencing significant growth during the summer, driven by innovative consumption scenarios and events, such as sports and movies, which are becoming key engines for consumer spending [1]. Group 1: Sports and Events - The "Su Super" league in Jiangsu has gained popularity, with venues like the Changzhou Olympic Sports Center accommodating up to 41,000 spectators, and single matches attracting over 60,000 attendees since its launch in May [3]. - The integration of sports events with local tourism has led to a surge in visitor numbers and revenue for attractions, with places like the China Dinosaur Park seeing an 80% increase in visitor traffic and revenue in July [5]. - The "Su Super" league is projected to generate over 300 million yuan in economic benefits throughout the season, with each city in Jiangsu expected to earn an additional 20 million yuan [9]. Group 2: Cultural Integration - The success of the animated film "Ne Zha" has not only achieved a box office of 15.9 billion yuan globally but has also stimulated the sales of related merchandise, reaching hundreds of billions in sales [13]. - The concept of "ticket root economy" has emerged, where a movie ticket can unlock discounts at various attractions, restaurants, and performances, creating new consumption models in the cultural tourism sector [13]. - The trend of integrating intangible cultural heritage into tourism has seen significant growth, with a 40% increase in "heritage tourism" during the Spring Festival and a threefold increase in related online searches during the Dragon Boat Festival [21]. Group 3: Market Potential - The combination of sports, movies, and cultural heritage showcases the vast potential of the cultural tourism market, emphasizing the need for continuous innovation and the integration of various sectors to transform cultural flow into tangible consumer growth [23].

Group 1 - The summer tourism accommodation demand shows differentiation, with county-level homestay orders increasing by 76.5% year-on-year [1] - Popular historical and cultural cities during the summer include Beijing, Xi'an, Nanjing, Hangzhou, and Luoyang [1] - Emerging travel destinations include Pingtan in Fujian, Antu in Jilin, Changli in Hebei, Yangshuo in Guangxi, Nanao in Guangdong, and Jiuzhaigou in Sichuan [1] Group 2 - Safety, cost-effectiveness, and convenient transportation are key concerns for consumers regarding hotel and homestay options during summer travel [2] - Didi Chuxing launched multiple promotional activities in 81 cities to meet the surge in travel demand, including a "one order gets two vouchers" campaign [2] - The popularity of the Jiangsu Province City Football League ("Su Super") has significantly boosted homestay orders in cities like Nanjing, Suzhou, and Xuzhou, with growth rates exceeding 50% [2]