Core Insights - The recent popularity of ornamental corn, referred to as "文玩玉米," has surged among young consumers, becoming a new social trend on platforms like Xiaohongshu [1][3] - Sales of ornamental corn on the Dingdong platform increased by 300% within a week of its launch, making it the top-selling item in the flowers and plants category [1][3] - The market for ornamental corn features a wide price range, from a few yuan to over ten thousand yuan, depending on the quality and processing of the product [1][7] Market Dynamics - Ornamental corn is a specially bred variety that is not suitable for consumption, requiring processing to ensure longevity and preservation [3] - The product's appeal lies in its aesthetic qualities and versatility, attracting young consumers who appreciate its visual appeal and potential for decorative use [5][7] - The pricing structure varies significantly, with raw varieties priced at a few yuan, semi-finished products ranging from tens to hundreds of yuan, and unique pieces reaching thousands of yuan [7][9] Consumer Behavior - Consumers are advised to approach ornamental corn as a personal preference item rather than a traditional collectible, as it lacks the cultural depth and craftsmanship associated with traditional art forms [3][9] - The market is characterized by a trend of impulsive buying, with some consumers drawn to the product for its visual appeal and stress-relief properties [5][7] - Experts caution against speculative buying, highlighting that the rarity of high-quality pieces does not equate to long-term value retention, as the product is an annual crop rather than a unique collectible [9]