Core Viewpoint - The rise of a new generation of consumers in China, who are increasingly embracing traditional culture and health trends, has led to the emergence of a new wave of health-oriented bathing practices, with Vatti launching its "Beauty Bath" water heater to support this trend and usher in the 4.0 era of health bathing in the water heater industry [1][9]. Group 1: Product Innovation - Vatti has participated in and driven four upgrades in the Chinese water heater industry, transitioning from safety and reliability (1.0), to comfort and constant temperature (2.0), to personalized bathing (3.0), and now to health-focused bathing (4.0) with the introduction of the "Beauty Bath" water heater [1][9]. - The "Beauty Bath" water heater utilizes proprietary "High-Permeability Active Skin" technology, which alters the structure of water molecules to enhance their activity, providing deep cleaning and hydration benefits during bathing [4][12]. Group 2: Consumer Engagement - The "Beauty Bath" city pop-up event in Chongqing featured interactive experiences that allowed consumers to engage with the product, demonstrating its skin-care benefits through hands-on activities [6][8]. - Local consumers expressed enthusiasm for the product, highlighting its appeal in skin care and the brand's nationalistic image [6][8]. Group 3: Health and Wellness Focus - The "Beauty Bath" water heater includes a "Health Water System" composed of three layers of health technology, ensuring clean and soft water for users [11][12]. - Clinical testing by a professional organization showed significant improvements in skin hydration, oil content reduction, skin tightness, elasticity, brightness, and wrinkle length after using the "Beauty Bath" water heater [12]. Group 4: Market Expansion - Vatti plans to continue its pop-up events in various cities, including Jinan, to promote the new wave of health bathing and share the story of Chinese kitchen and bathing culture [14].