Core Viewpoint - The company "Hao Xiang Ni" is diversifying into the craft beer market, launching new flavors such as red date and green tea, amid ongoing financial struggles and a three-year streak of losses [1][2][3] Company Summary - Hao Xiang Ni has introduced a series of new craft beers, including flavors like red date, green tea, jasmine tea, and peach blossom, priced around 20 yuan per bottle [2] - The company has reported net losses of 189 million yuan, 51.89 million yuan, and 71.96 million yuan for the years 2022 to 2024, with an expected loss of 15 to 25 million yuan for the first half of this year [2][3] - The company is seeking to develop a second growth curve due to the aging customer base and stagnant sales of its core red date products [3] Industry Summary - The new craft beer segment is rapidly gaining popularity, with various brands, including snack companies and supermarkets, entering the market [5] - The craft beer market in China is projected to reach a consumption volume of 230,000 kiloliters by 2025, with a compound annual growth rate of 17% and a market size potentially reaching 130 billion yuan [6] - Despite the growth potential, the craft beer industry is becoming increasingly competitive, leading to lower profit margins and a crowded market landscape [7]