Core Viewpoint - The report indicates that Emei Mountain A's performance in the first half of 2025 is under pressure due to a decline in visitor numbers, but there are future opportunities for expansion in tourist capacity and new business developments [1][2][3]. Financial Performance - In 1H25, Emei Mountain A achieved revenue of 460 million yuan, a year-on-year decrease of 10.1%, and a net profit attributable to shareholders of 120 million yuan, down 8.5% year-on-year [2]. - The second quarter saw revenue of 230 million yuan, a decline of 9.3% year-on-year, but net profit increased by 7.4% to 60 million yuan [2]. - Visitor numbers to the Emei Mountain scenic area fell to 2.095 million, a decrease of 6.5% year-on-year, primarily attributed to weather factors [2]. Revenue Breakdown - Revenue from mountain ticket sales was 122 million yuan, down 9.5% year-on-year; cable car services generated 185 million yuan, down 7.5% [2]. - Hotel revenue decreased by 12.1% to 83 million yuan, impacted by reduced accommodation demand [2]. - Tea sales revenue fell significantly by 33.9% to 27 million yuan, while performance in the performing arts segment grew slightly by 1.4% to 5.4 million yuan [2]. - Travel agency revenue surged by 52.5% to 4.8 million yuan, benefiting from structural optimization and market expansion [2]. Profitability Metrics - The gross margin for 1H25 was 48.1%, a decline of 1.5 percentage points year-on-year, influenced by reduced margins in key business areas [3]. - The net profit margin improved slightly to 26.5%, up 0.5 percentage points year-on-year, mainly due to increased interest income and reduced financial expenses [3]. Future Outlook - The company is expected to enhance its tourist capacity significantly with ongoing infrastructure developments, including the expansion of the cable car system [3]. - New business initiatives in tea, tea beer, and tourism project development are anticipated to provide additional growth opportunities [3]. - Forecasted net profits for 2025, 2026, and 2027 are 280 million yuan, 300 million yuan, and 320 million yuan, respectively, with corresponding price-to-earnings ratios of 26X, 25X, and 23X [3].