Core Viewpoint - The article highlights the successful implementation of the "New Farmers" initiative in Shouning County, Fujian Province, which encourages urban residents to return to rural areas and engage in agricultural entrepreneurship, thereby revitalizing local economies and communities [1]. Group 1: New Farmers Initiative - The "New Farmers" initiative aims to address issues such as rural depopulation and abandoned land by encouraging urban residents to return and cultivate the land, creating a sustainable development model [3][5]. - Wu Jiexiang, a "New Farmer," has successfully integrated e-commerce with agriculture by using live streaming to sell flowers and plants, demonstrating the potential of digital platforms in rural entrepreneurship [1][3]. - The initiative has led to the establishment of various agricultural projects, including a clothing factory that provides over 100 fixed and 200 flexible job positions, significantly increasing local income [5][7]. Group 2: Government Support and Policies - Shouning County has implemented a series of supportive policies, including a 5 billion yuan rural revitalization fund and interest subsidies for returning entrepreneurs, to facilitate the "New Farmers" initiative [7]. - The local government is actively involved in providing training and resources to ensure the success of returning farmers, promoting a collaborative environment for entrepreneurship [5][7]. - The county plans to create 15 model villages and 25 entrepreneurial bases by 2024, aiming to enhance local agricultural production and increase farmers' disposable income [7].