Core Insights - The Jinan Municipal Government is promoting rural consumption through innovative tourism and agricultural initiatives, aiming to enhance local economic growth and community engagement [1][2] Group 1: Rural Consumption Initiatives - Laiwu District is focusing on creating immersive rural tourism experiences by integrating local culture and natural resources, leading to a new wave of agricultural prosperity [1][2] - The district has developed five revitalization themes across its 15 towns and 792 administrative villages, attracting over 4 million visitors and generating more than 700 million yuan in comprehensive income [2] Group 2: Tourism and Economic Impact - The "Xueye Sanchang·He Mei Huaguan" area has introduced over 20 tourism-related activities, resulting in a nearly tenfold increase in visitor numbers during peak holidays, contributing an additional 10 million yuan to local consumption [3] - The "Qilu Qing·Ying Shan Hong" area has been designed to provide immersive experiences, including a flower sea and creative farms, which have attracted over 60,000 visitors and generated more than 1.5 million yuan in income for local residents [3] Group 3: Marketing and Consumer Engagement - The "Laiwu YOU Select" brand has successfully engaged 35 million participants in online and offline activities, significantly boosting the visibility and sales of local agricultural products [2] - The establishment of local markets and themed events has drawn 250,000 visitors, generating an additional 30 million yuan in revenue through fruit-picking activities [2]