Company Overview - The company primarily engages in the research, production, and sales of lithium battery anode materials, focusing on customer-centric and market-driven approaches to provide better products and services [2][3] - The main product is graphite anode materials, widely used in lithium battery applications including electric vehicles, consumer electronics, and industrial energy storage [2] - The company aims to strengthen and expand its new carbon materials industry, aspiring to become a leading manufacturer of carbon-based materials [2] Business Model - The company operates on a sales-driven production model, primarily selling graphite anode materials to generate revenue and profit [3] - The procurement model is based on "production-driven procurement," ensuring that raw materials are sourced from qualified suppliers after thorough evaluation [5] - The production model is characterized by "order-based production," allowing adjustments based on customer orders and sales forecasts to ensure timely delivery [6] - The sales model is direct sales, involving customer engagement, product testing, and comprehensive support throughout the sales process [7] Financial Performance - In 2024, the company achieved operating revenue of 1,388.34 million yuan, a decrease of 17.67% year-on-year, and a net profit attributable to shareholders of 49.55 million yuan, down 40.23% compared to the previous year [8] - The decline in revenue and profit is attributed to several factors, including increased market competition leading to lower product prices, higher financial expenses due to interest from convertible bonds issued, and increased asset impairment losses [8][9] - The company faced challenges from a complex international environment, resulting in extended payment cycles from some customers and increased credit impairment losses [9] Research and Development - The company has established a research and development center with various specialized teams focused on developing both graphite and non-graphite lithium battery anode materials, as well as other new carbon materials [4]