Workflow
新奢华风尚
icon
Search documents
SEELIN希宁全国首秀:以社交仪式装重塑新奢华风尚
Yang Zi Wan Bao Wang· 2025-10-22 14:45
Core Viewpoint - SEELIN, a local brand from Nanjing, made its national debut at the Nanjing International Fashion Week, showcasing a blend of Eastern aesthetics and modern design, emphasizing its brand philosophy of "born for important moments" [1][4]. Group 1: Brand Overview - SEELIN was founded in 2024, focusing on "social ceremonial attire" for contemporary women, combining Eastern aesthetics with modern comfort [4]. - The brand's core philosophy is that "the ultimate luxury is comfort," aiming to provide suitable clothing for significant social occasions [10]. Group 2: Design Philosophy - The debut showcased contemporary design language reinterpreting the elegance of Jinling, with models wearing signature "social ceremonial attire" that balances traditional solemnity and modern comfort [7]. - The color palette included historical tones like gray-blue, palace blue, and Chinese red, paired with modern cuts, highlighting high-end Eastern fashion aesthetics [7]. Group 3: Cultural Significance - The brand name "希宁" symbolizes beautiful aspirations and reflects modern women's pursuit of an exciting life, while also embodying the elegance and tranquility of Eastern aesthetics [13]. - The co-founder, Lin Yu, expressed the intention to transform familiar cultural elements from Nanjing into fashionable expressions, aiming to restore a sense of appropriateness and confidence in modern social settings [16]. Group 4: Market Positioning - SEELIN's successful debut marks the beginning of its journey in the Chinese fashion industry, with a clear market positioning and cultural foundation that revitalizes Eastern aesthetics in contemporary life [18].