Core Viewpoint - The training program for promoting the Qingyuan Silk Rice brand focuses on utilizing new media platforms like Xiaohongshu and short videos to enhance market visibility and brand awareness [4][66]. Group 1: Training Program Overview - The first session of the Qingyuan Silk Rice regional public brand promotion training class officially commenced, gathering brand promotion personnel from various silk rice planting and processing enterprises [6][7]. - The training emphasizes practical skills, particularly in Xiaohongshu operations and short video production, with industry experts sharing insights and techniques [8][40]. Group 2: Xiaohongshu Marketing Strategies - A key focus of the training is on creating engaging content on Xiaohongshu, with an emphasis on precise positioning and consistent branding to attract and retain followers [15][18]. - Participants learned the importance of high-quality content and user interaction to enhance account visibility and engagement, with recommendations for posting frequency and content types [30][32]. Group 3: Short Video Production Techniques - The short video segment of the training covered essential filming techniques, including composition and scene selection, to create visually appealing content that tells a story [52][56]. - Practical exercises allowed participants to apply learned techniques in real-time, enhancing their skills in video production and editing [58][60]. Group 4: Brand Development and Media Collaboration - Qingyuan Silk Rice is identified as one of the five major billion-level modern agricultural industries in Qingyuan, with initiatives aimed at expanding its market reach through effective branding and media collaboration [67][68]. - The training program aims to build a multi-channel communication matrix by integrating mainstream media and self-media, enhancing the brand's visibility and market impact [74][76].