清远丝苗米

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清远丝苗米香飘广州珠江帝景,社区推广续写品质佳话
Nan Fang Nong Cun Bao· 2025-09-13 01:34
Core Viewpoint - The article highlights the successful community promotion event for Qingyuan silk rice, showcasing its quality and the positive reception from local residents, which aims to enhance brand recognition and market reach for the product [10][19][28]. Group 1: Event Overview - The community promotion event took place at the Pearl River Empire community in Guangzhou, featuring a lively atmosphere with activities such as rice tasting and games [2][3][9]. - This event is the third in a series of promotional activities organized by the Guangdong Silk Rice Cross-County Industrial Park, following two previous events that attracted over 8,000 participants [10][11]. Group 2: Product Reception - Residents expressed high satisfaction with Qingyuan silk rice, with many participants sharing their positive experiences and photos on social media [12][13][14]. - The rice was praised for its quality, with comments highlighting its appealing texture and flavor, leading to a strong interest in purchasing [5][12][14]. Group 3: Agricultural Development - Qingyuan has been actively developing its silk rice industry, with a focus on creating a modern agricultural industrial park and enhancing processing capabilities, which now exceed 600,000 tons annually [19][20]. - The total planting area for Qingyuan silk rice in 2024 is projected to be 1.5604 million acres, with a comprehensive output value of 6.457 billion yuan [22]. Group 4: Marketing Strategy - The promotion strategy includes a combination of brand operation, exhibitions, and multimedia advertising to transition Qingyuan silk rice from being well-grown to well-sold [23][27]. - The community promotion effectively creates a direct purchasing channel for residents, facilitating the connection between consumers and producers [26][28].
清远丝苗米即将登陆珠江帝景,优质好米邂逅高端社区
Nan Fang Nong Cun Bao· 2025-09-12 06:34
Core Viewpoint - Qingyuan Silmiao Rice is set to enter the high-end community of Zhujiang Dijing, showcasing its quality and aligning with the premium positioning of the area [5][6]. Group 1: Product Quality and Characteristics - Qingyuan Silmiao Rice is known for its long, crystal-like grains and rich aroma, often referred to as the "Jade of Rice" [6][7]. - The rice is cultivated in the ecological development area of northern Guangdong, utilizing innovative farming methods such as the "fish-rice co-culture" system and "rice-insect co-production" model, which contribute to its unique quality [7][8]. Group 2: Marketing and Community Engagement - The community promotion activities for Qingyuan Silmiao Rice have been well-received, with events held in various locations, attracting significant consumer interest [4][12]. - An interactive tasting event is scheduled for September 12 at Zhujiang Dijing, featuring tasting zones, product displays from over 20 local rice enterprises, and engaging activities for attendees [13][14][15]. Group 3: Industry Development and Capacity - Qingyuan is actively developing five major billion-level modern agricultural industries, with a focus on establishing a provincial-level modern agricultural industrial park for Silmiao Rice [9]. - The annual processing capacity for Silmiao Rice is projected to exceed 600,000 tons, addressing previous processing limitations and enhancing the overall industry framework [10].
锁定本周日广州逸景翠园!清远丝苗米邀您试吃套圈赢好米
Nan Fang Nong Cun Bao· 2025-09-06 16:00
本周日,清远丝 苗米要来广州逸 景翠园小区啦! 清远,这座位于 粤北生态发展 区,素有"粤港 澳大湾区后花 园"之称的城 市,凭借着好山 好水的自然条 件,孕育出了备 受赞誉的清远丝 苗米。作为清远 市五大百亿级现 代农业产业之 一,清远丝苗米 以其"细长晶 莹、米香浓郁、 软韧有劲"的独 特口感,深受大 湾区消费者喜 爱。2024年,清 远丝苗米播种面 积达156.04万 亩,综合产值突 破64亿元,品牌 锁定本周日广州 逸景翠园!清远 丝苗米邀您试吃 套圈赢好米_南 方+_南方plus 影响力和市场认 可度持续提升。 清远丝苗米依托 北江沃土、亚热 带气候和沙壤土 等得天独厚的自 然条件,坚持统 一品种、统一管 理、统一加工的 高标准生产流 程,已形成连山 大米、连州富硒 米、阳山七拱米 等一批县域特色 品牌,成为"粤 港澳大湾区后花 园"的优质粮油 代表。此前,清 远丝苗米走进南 方报社、机关单 位、华南新城小 区,反响热烈, 广受好评。 为了让更多广州 市民近距离体验 这一"米中贵 族" ,广东省丝 苗米跨县集群产 业园(清远市) 清远丝苗米区域 公用品牌社区推 介活动即将走进 逸景翠园小区。 现场不 ...
清远丝苗米品牌培训班今日开课!大咖教你用小红书、短视频打开市场
Nan Fang Nong Cun Bao· 2025-09-02 15:34
Core Viewpoint - The training program for promoting the Qingyuan Silk Rice brand focuses on utilizing new media platforms like Xiaohongshu and short videos to enhance market visibility and brand awareness [4][66]. Group 1: Training Program Overview - The first session of the Qingyuan Silk Rice regional public brand promotion training class officially commenced, gathering brand promotion personnel from various silk rice planting and processing enterprises [6][7]. - The training emphasizes practical skills, particularly in Xiaohongshu operations and short video production, with industry experts sharing insights and techniques [8][40]. Group 2: Xiaohongshu Marketing Strategies - A key focus of the training is on creating engaging content on Xiaohongshu, with an emphasis on precise positioning and consistent branding to attract and retain followers [15][18]. - Participants learned the importance of high-quality content and user interaction to enhance account visibility and engagement, with recommendations for posting frequency and content types [30][32]. Group 3: Short Video Production Techniques - The short video segment of the training covered essential filming techniques, including composition and scene selection, to create visually appealing content that tells a story [52][56]. - Practical exercises allowed participants to apply learned techniques in real-time, enhancing their skills in video production and editing [58][60]. Group 4: Brand Development and Media Collaboration - Qingyuan Silk Rice is identified as one of the five major billion-level modern agricultural industries in Qingyuan, with initiatives aimed at expanding its market reach through effective branding and media collaboration [67][68]. - The training program aims to build a multi-channel communication matrix by integrating mainstream media and self-media, enhancing the brand's visibility and market impact [74][76].
南农晨读 | 解锁“跳岛游”
Nan Fang Nong Cun Bao· 2025-09-02 02:02
Group 1 - The article discusses the historical significance of rural areas in supporting education during the Anti-Japanese War, highlighting the resilience and contributions of local communities to maintain academic activities despite the challenges faced [6][7][5]. - It emphasizes the deep-rooted symbiotic relationship between rural areas and education, which has become increasingly evident in the new era, showcasing the revitalization of this relationship [7][8]. Group 2 - The article highlights the ecological advantages of mangrove forests in Guangdong, which cover an area of 11,400 hectares, making it the largest in the country, and their role in protecting coastal areas [9][17]. - It mentions the successful implementation of carbon trading rights for mangrove carbon sinks, indicating the rise of the blue carbon industry and its transformation into new momentum for high-quality development [11].
“媒体+”赋能,玩转短视频、小红书!清远丝苗米区域公用品牌宣传推广培训班即将开讲
Nan Fang Nong Cun Bao· 2025-09-01 08:06
Core Viewpoint - The training program for promoting the Qingyuan Si Miao rice brand aims to leverage new media platforms like short videos and Xiaohongshu to enhance brand visibility and market reach in the context of rural revitalization and increasing competition in agricultural branding [4][5][6]. Group 1: Training Program Overview - The Qingyuan Si Miao rice regional public brand promotion training class will officially start on September 2, focusing on empowering modern agricultural industry development through media [12][13]. - The training will address industry pain points by offering practical courses on short video production and Xiaohongshu operations, combining theoretical knowledge with hands-on practice [14][15][16]. Group 2: Industry Context - Qingyuan Si Miao rice is one of the five hundred billion-level modern agricultural industries in Qingyuan, transitioning from a "quality product" to a "well-known brand" [4][5]. - New media platforms have become crucial channels for agricultural brands to reach consumers and open up markets [6]. Group 3: Challenges Faced - Many agricultural processing enterprises, including those in Qingyuan, face challenges such as lacking promotional strategies and the inability to generate traffic despite having quality content [8][9][10]. Group 4: Expert Involvement - The training will feature industry experts who will provide insights on short video shooting techniques and Xiaohongshu operational strategies, helping participants create engaging content that resonates with consumers [25][32][38]. - The training will be held at the intelligent processing base of Guangdong Suiyuan New Agricultural Technology Co., Ltd., a benchmark enterprise in the Qingyuan Si Miao rice industry [19][20].
品鲜、玩趣、赢好礼!这个周日,清远丝苗米香飘广州华南新城
Nan Fang Nong Cun Bao· 2025-08-29 11:00
Core Viewpoint - The article highlights the promotion of Qingyuan Silmiao Rice in Guangzhou, emphasizing its unique flavor and quality, and the upcoming community event aimed at increasing awareness and sales of this premium rice variety [9][19][57]. Group 1: Product Overview - Qingyuan Silmiao Rice is described as a premium rice variety known for its long, slender grains and fragrant aroma, which has gained popularity among food enthusiasts [4][12][19]. - The rice is part of a broader initiative in Qingyuan to enhance modern agricultural practices, focusing on brand development and quality improvement [17][18][24]. Group 2: Event Details - A promotional event for Qingyuan Silmiao Rice will take place on August 31 at Huannan New City, featuring free tastings, interactive games, and exclusive gifts [10][33][34]. - The event aims to engage the local community, with activities designed to attract families and food lovers, enhancing the visibility of Qingyuan Silmiao Rice [30][55]. Group 3: Marketing Strategy - The event will include a showcase of various rice products, allowing attendees to taste and compare different varieties, with an option to purchase directly through an online platform [38][39]. - Interactive elements such as games and quizzes will be incorporated to create a fun atmosphere while promoting the rice brand [40][45]. Group 4: Community Engagement - The event is positioned as a "taste journey" that invites local residents to explore the quality of Qingyuan Silmiao Rice, fostering a sense of community and shared culinary experience [11][56]. - Participants will have opportunities to join community groups for ongoing engagement and education about rice cultivation and cooking techniques [51][52].
港客年食过亿元清远鸡!“清远好风土”连续四年赴港竞秀
Nan Fang Nong Cun Bao· 2025-08-14 09:35
Core Viewpoint - The article highlights the participation of Qingyuan City in the 35th "Food Expo" in Hong Kong, showcasing its agricultural products and emphasizing the growth of its agricultural industry, particularly the Qingyuan chicken, which has become a popular choice among Hong Kong consumers [2][4][9]. Group 1: Event Overview - The 35th "Food Expo" in Hong Kong features 1,890 exhibitors from 35 countries and regions, showcasing nearly a thousand unique agricultural products [2][3]. - Qingyuan City presented its "Qingyuan Good Soil" regional public brand and five major agricultural industries at the expo [5][17]. Group 2: Agricultural Products and Achievements - Qingyuan chicken, known as the "National Banquet Chicken," has an annual output of 153 million birds and a comprehensive output value of 11.196 billion yuan [18]. - Yingde black tea ranks first in brand value among national black teas at 5.178 billion yuan [19]. - Xiniu bamboo shoots dominate the Japanese market with a 95% market share, achieving a comprehensive output value of 10.965 billion yuan [20]. - Qingyuan fragrant rice has the largest certified organic base area in the province, ensuring quality [21]. - Lianzhou vegetable heart has received multiple certifications, including national geographical indication protection [22]. Group 3: Market Trends and Consumer Behavior - There is a growing trend of Hong Kong consumers purchasing Qingyuan chicken, with a significant increase in repurchase rates after trying the product [24][26]. - Guangdong Tiannong Food Group reported a sales figure of 100 million yuan in Hong Kong for 2024, indicating strong market demand [27]. - The company has successfully established partnerships with local merchants during the expo, leveraging previous positive experiences to attract new customers [29]. Group 4: Future Prospects - Qingyuan's participation in the expo is part of a broader strategy to enhance its market presence and connect with global markets [44]. - The local government aims to utilize various resources and platforms to promote Qingyuan's high-quality agricultural products internationally [45].
高质量发展看中国|小特产变身大产业 集群化发展绘就特色农业新图景
Yang Guang Wang· 2025-08-10 13:08
Core Viewpoint - The development of the Xiniu bamboo shoots industry in Qingyuan has transformed from a small-scale initiative to a significant modern agricultural sector, contributing to the city's goal of creating a "trillion-level" industrial cluster through focused and systematic agricultural practices [1][2][11]. Group 1: Industry Development - Qingyuan has identified five key agricultural products, including Xiniu bamboo shoots, aiming to create five hundred billion-level modern agricultural industries, with a total output value exceeding 400 billion yuan by the end of 2024 [2][11]. - The Xiniu bamboo shoots industry has achieved a planting area of 1.0053 million mu and a total output of 433,200 tons in the first half of 2025, generating an industry chain output value of 3.245 billion yuan [3][11]. - The internationalization of Xiniu bamboo shoots has begun, with exports to Southeast Asia and other regions, marking a significant step in expanding the market [3][5]. Group 2: Economic Impact - The development of the five major industries has led to rapid growth in the overall agricultural output value of Qingyuan, benefiting over 200,000 farmers and more than 600,000 people [2][11]. - The export of bamboo shoots and related products reached approximately 2,400 tons, valued at around 100 million yuan in the first half of 2025 [3][5]. Group 3: Innovation and Technology - The integration of technology in traditional industries has revitalized agricultural practices, with innovations in product offerings such as tea-based desserts and skincare products [10][11]. - Financial institutions have introduced various support products for farmers, with over 15 billion yuan in loans allocated to the five major agricultural industries in 2024 [8][11]. Group 4: Marketing and Branding - The "Media+" initiative aims to enhance the branding and market presence of Xiniu bamboo shoots through comprehensive media strategies and community engagement [8][11]. - E-commerce has played a significant role in sales, with the Qingyuan chicken industry generating 200 million yuan annually through online platforms [7][11].
拓展中亚市场!清远好风土组团北上首秀新疆
Nan Fang Nong Cun Bao· 2025-07-10 12:36
Core Insights - The article highlights the participation of five agricultural enterprises from Qingyuan at the 2025 Central Asia (Horgos) Commodity Trade Expo, aiming to promote Qingyuan's unique agricultural products in the Xinjiang market [2][4][49]. Group 1: Agricultural Development - Qingyuan has been focusing on developing five major modern agricultural industries, including Qingyuan chicken, Yingde black tea, Xiniu bamboo shoots, Qingyuan silk rice, and Lianzhou vegetable, with a combined output value reaching 400.67 billion yuan, a year-on-year increase of 32.67% [8][9]. - The Qingyuan chicken industry has seen its comprehensive output value grow from 6.8 billion yuan in 2022 to 11.196 billion yuan in 2024, marking an increase of over 64% [13][14]. - Yingde black tea has expanded its market presence, participating in exhibitions across major cities in China and is on track to exceed a hundred billion yuan in output value [15][16]. Group 2: Export and Market Expansion - Xiniu bamboo shoots have not only gained popularity domestically but have also been exported to Japan, Southeast Asia, and Central Asia, with planting area increasing from 715,000 mu to 993,000 mu and production rising from 1.06 million tons to 1.514 million tons, reflecting a growth rate of over 42% [17][18]. - The Qingyuan Agricultural and Rural Bureau is actively promoting local agricultural products to expand sales channels in Xinjiang, facilitating deeper trade connections [22][50]. Group 3: Company Highlights - Qingyuan Supply Quality Agricultural Development Co., Ltd. focuses on integrating local agricultural resources and showcased various products at the expo, including Yingde black tea and Xiniu bamboo shoots [26][28]. - Yingde Longrun Agricultural Development Co., Ltd. operates 1,200 mu of organic tea gardens and emphasizes organic cultivation methods, producing a range of organic teas [31][32]. - Guangdong Zhusheng Technology Co., Ltd. is engaged in the research and production of bamboo-based new materials, contributing to sustainable practices by creating biodegradable products from bamboo waste [40][41].