跨县集群产业园 推动清远丝苗米 产业加速发展， 获2025中国区域 农业品牌年度案 例_南方+_南方 plus 近日，以"与世 界共享中国风 味"为主题 的"2025区域农 业品牌年度盛 典"系列活动在 北京举行，活动 现场发布并解读 了《2025中国区 域农业品牌发展 报告》。其中， 《清远丝苗米： 跨县集群产业园 推动产业加速发 展》案例 获"2025中国区 域农业品牌发展 报告.年度案 例" 。 据介绍，清远丝 苗米米粒细长如 丝、晶莹剔透， 重要载体，广东 省丝苗米跨县集 群产业园（清远 市）（以下简 称"产业园"）是 广东省2022年度 省级现代农业产 业园，近年来， 依托该产业园建 设契机，在政策 扶持、创新驱动 与品牌赋能下， 通过"文化赋能 +场景渗透+渠道 烹煮后饭香清雅 绵长，口感软滑 柔韧且冷而不 硬，兼具蛋白 质、膳食纤维等 丰富营养，是岭 南地区久负盛名 的优质稻米代 表，素有"清远 丝苗，清香溢 远"的品质特 点，是清远着力 打造的五大百亿 级现代农业产业 之一。2025年截 至第三季度，播 种面积约149万 亩，50亩以上连 片规模种植面积 约19万亩，全产 业链综合产值约 54 ...

Core Viewpoint - The "Five Billion" agricultural event in Qingyuan aims to integrate local agricultural products into the Greater Bay Area market, showcasing the region's agricultural strengths and promoting consumption during the winter season [5][10][12]. Group 1: Event Overview - The "Five Billion" agricultural event is part of Qingyuan's strategy to leverage the "Warm Winter Consumption Season" and "Come to Guangdong for the New Year" initiatives [10][11]. - This marks the third consecutive year that Qingyuan has hosted the "Over New Year" event at a major landmark in Guangzhou, enhancing its brand recognition [6][7]. - The event features a variety of activities including product showcases, investment promotions, and cultural performances, aimed at attracting business from the Greater Bay Area and beyond [11][12][19]. Group 2: Agricultural Highlights - The event prominently displayed Qingyuan's five major agricultural products: Qingyuan chicken, Yingde black tea, Qingyuan silk rice, Xiniu bamboo shoots, and Lianzhou vegetable heart, along with other local specialties [17][18][37]. - Qingyuan's agricultural industry has seen significant growth, with the total output value projected to increase from 19.2 billion yuan in 2021 to 45.8 billion yuan by 2025, representing a growth of 138.5% [99]. - The event also facilitated direct interactions between local farmers and businesses from the Greater Bay Area, fostering immediate sales and long-term partnerships [19][30][90]. Group 3: Economic Impact - The event resulted in over 300 million yuan in signed contracts, indicating a strong connection between Qingyuan's agricultural sector and the broader market [86][90]. - Qingyuan's agricultural development has positively impacted over 200,000 farming households and 600,000 individuals, sharing the benefits of economic growth [100]. - The integration of agriculture with tourism and cultural experiences is a key strategy for enhancing the value of local products and promoting rural revitalization [78][80][120]. Group 4: Future Prospects - Qingyuan aims to continue its agricultural development by focusing on a comprehensive industrial chain, enhancing product branding, and fostering collaboration across various sectors [68][74]. - The event serves as a model for other regions in transforming ecological and locational advantages into competitive industrial strengths [112]. - Qingyuan's commitment to high-quality agricultural development is expected to further strengthen its position as a key player in the Greater Bay Area's agricultural landscape [121][123].

约2万人参加， 清远市农业农村 局组织10家优质 企业参加了活 动。 主活动现场 深圳作为大湾区 主要城市之一， 其食材主要靠外 地供应。据公开 数据显示，深圳 作为人口超2000 万的超大城市， 其团餐行业(含 企事业单位，学 校，医院等集中 供餐)的食材日 均消耗量巨大， 深圳市团餐从业 人员约40万人。 农产品营销渠道 向深圳团餐领域 积极开拓团餐市 场！助力清远优 质农品向大湾区 市场纵深推进_ 南方+_南方plus 2025年12月16 日-18日，由深 圳市团餐行业协 会主办的深圳市 团餐行业协会 2025食材展暨深 圳团餐十周年庆 典系列活动在深 圳国际会展中心 隆重举办，本次 活动邀请了全国 相关行业协会、 政府领导、行业 组织及餐饮企业 源非常丰富，孕 育出了许多特色 鲜明、品质优良 的农产品，清远 五大百亿农产品 便是其中的典型 代表。 拓展具有重要战 略意义。 展会现场 清远位于巍巍南 岭和清秀北江交 汇处，山清水 秀、气候温和， 雨水丰沛、土地 肥沃，粤港澳大 湾区的8000多万 都市人群，一直 把清远当作最 大、最美的"后 花园"。正是得 益于此般优越的 自然环境，清远 市的农业产业 ...

在本次会议的选 树典型活动中， 清远市邓伟林、 黄成能、杨路3 人获评"'百千万 工程'农业科技 特派员（轻骑 兵）2025年度先 锋人物"，李宇 苗、周小武2人 获评"2025年度 树典型，选人 才，清远全力做 实农业科技特派 员工作_南方+_ 南方plus 12月11日，广东 省2025年度农技 推广工作会议 暨"百千万工 程"农业科技特 派员年度工作总 结活动在广州举 行。清远市农业 科技特派员（轻 骑兵）参会代表 深入学习全省农 技推广先进经 验，汲取把 握"十五五"时期 广东省农技工作 新方向，为谋划 清远市下一阶段 的农技推广重点 工作找准方向。 市农业科技特派 员牵头实施主体 单位和地市召集 单位，认真贯彻 落实省、市两级 关于深入推进农 业科技特派员助 力"百千万工 程"乡村振兴行 动的工作部署， 统筹调动全市农 技人员和乡土专 家等各类技术力 量，积极发挥农 业科技特派员在 产业发展中的人 才支撑和示范引 领作用。通过组 织开展常态化技 术服务、做好关 键时节和应急性 技术服务、积极 开展专题技术培 训等，并在人才 组织、模式创 新、技术成果推 广服务等方面持 续用力，全市农 技推广工作取得 ...

暖冬消费季邂逅 五大百亿年货！ 清远新意满满赴 广州之约_南方 +_南方plus 大巡游等活动； 更以春节为契 机，推出餐饮消 费券、购物优惠 等措施，串 联"吃住行游购 娱"消费全链 这个冬天，一股 来自北江之畔的 暖流与香气，将 再次漫溢于珠江 之滨。12月20 日，"天赋风土 自在清远"2025 清远市暖冬消费 季主题系列活动 之"五大百亿过 大年"暨农产品 加工招商项目推 介活动，将在广 州塔广场举行。 2025年11月起， 清远市结合第十 五届全运会赛事 资源，推出"跟 着赛事游清 远"精品线路； 依托广东旅游文 化节主会场优 势，举办温泉嘉 年华、旅游发展 大会、非遗彩街 条，覆盖年末至 春节消费黄金 期。旨在聚 焦"体育+旅游 +文化+消费"深 度融合，通过政 商银企多方协 同，全力打 造"全链条、多 场景、沉浸 式"的暖冬消费 新体验。本 次"五大百亿过 大年"暨农产品 加工招商项目推 介活动，正是清 远市暖冬消费季 主题系列活动的 组成部分之一。 据介绍，本次活 动汇聚政府、行 业、企业、金融 及媒体多方力 量，以"暖冬消 费季"为核心脉 络，创新采用"1 个主场+3大板块 +N个延展场 景 ...

Core Insights - The article discusses the transformation of modern agriculture in Qingyuan, Guangdong, highlighting the shift from a "five hundred billion" model to a "trillion" vision, driven by innovative practices and media integration [2][10][13]. Group 1: Agricultural Development - Qingyuan's modern agricultural industry has seen significant growth, with the comprehensive output value increasing from approximately 20 billion to over 40 billion by the end of 2024, achieving a doubling effect and maintaining over 30% growth for two consecutive years [10][11]. - Key products such as Qingyuan chicken and Xiniu bamboo shoots have surpassed 10 billion in output value, while Yingde black tea has become the top brand in the national black tea category [11][12]. Group 2: Media Integration - The "media+" approach has been pivotal in enhancing the agricultural market system, focusing on brand development, industrial thinking, and comprehensive empowerment [15][16]. - Qingyuan has created a family of seven IP images to promote its agricultural products, resulting in an average product premium of 20% and an overall annual sales increase of over 70% [28][29]. Group 3: Brand Building - The region has recognized the importance of systematic branding and market strategies, utilizing media to promote its high-quality agricultural products and tell compelling stories about Qingyuan's agricultural heritage [22][23]. - The brand value of Yingde black tea has surged to 5.178 billion, reflecting the successful narrative and quality assurance efforts [35]. Group 4: Industry Collaboration - Qingyuan's agricultural sectors are interlinked, with initiatives like the "Qingyuan Chicken" and "Xiniu Bamboo Shoot" events promoting cross-industry collaboration and enhancing overall competitiveness [145][150]. - The integration of various agricultural products under the "Qingyuan Good Soil" branding has led to the development of fusion dishes, further expanding market reach [147][148]. Group 5: Future Prospects - Qingyuan is poised to cultivate "five hundred billion+" industries, with a focus on the 桂花鱼 (osmanthus fish) as a new growth area, aiming for a production value of 1.97 billion by 2024 [153][154]. - The region's approach combines ecological farming, technological innovation, and cultural significance, creating a comprehensive model for agricultural development [156][168].

Core Viewpoint - The event "Five Major Billion" agricultural products promotion in schools aims to enhance consumption support and integrate rural revitalization efforts with educational institutions, showcasing the achievements of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" high-quality development project in Qingyuan [4][5][29]. Group 1: Event Overview - The "Five Major Billion" agricultural products promotion event was held at Guangdong Financial and Trade Vocational College, focusing on deepening the integration of consumption support with the campus market [3][4]. - The event featured over 50 exhibition booths showcasing Qingyuan's agricultural products, including interactive activities to enhance participant engagement [10][12]. - The event attracted over 40,000 participants, with more than 25,000 views on live broadcasts, indicating strong community interest [13]. Group 2: Agricultural Development - Qingyuan's agricultural output value has surpassed 600 billion, with a 32% increase in the comprehensive output value of the five major industries [14][28]. - The "Hundred Thousand Project" has effectively transformed ecological resources into industrial advantages, focusing on key products like Qingyuan chicken and Yingde black tea [15][16]. - The five major agricultural industries are expected to generate a combined output value of 400.67 billion in 2024, reflecting a year-on-year growth of 32.67% [26]. Group 3: Consumption Support and Poverty Alleviation - The consumption support initiative has accumulated over 2.2 billion in financial assistance, demonstrating the effectiveness of the "stationed town helping town and village" work mechanism [29][38]. - Since 2021, 80 work teams have mobilized significant resources, including 9.22 billion in self-raised funds and 105.22 billion in actual investment, benefiting over 115,000 low-income individuals [35][37]. - The event showcased products from 18 rural revitalization teams, highlighting a shift from "blood transfusion" to "blood production" in poverty alleviation efforts [31][32]. Group 4: Educational Collaboration - Qingyuan government emphasizes the role of vocational education in driving high-quality development, promoting collaboration between educational institutions and local industries [40][41]. - The Guangdong Financial and Trade Vocational College has engaged in various initiatives, including live streaming and student-led promotions, to connect education with rural revitalization [46][48]. - The event serves as a catalyst for further integrating vocational education with agricultural development, aiming to create a sustainable model for rural economic growth [51][53].

Core Insights - The "2025 Harvest China Journey" successfully concluded in Yunnan Mangshi, showcasing key agricultural products from Qingyuan, including Qingyuan Chicken, which is highlighted as a leading product [3][4][5] Agricultural Industry Overview - Qingyuan Chicken, Yingde Black Tea, Xiniu Bamboo Shoots, Qingyuan Silk Rice, and Lianzhou Choy Sum are part of Qingyuan's five major billion-level modern agricultural products, which were prominently featured during the national tour [7][8] - As of 2024, Qingyuan Chicken's annual output reached 158 million, with a total industry output value exceeding 11.1 billion yuan, making it a leader among Qingyuan's five major agricultural products [18] - The combined output value of the five major industries surpassed 40 billion yuan, with growth rates exceeding 30% for two consecutive years [19][20] Economic Impact - The "Xiniu Bamboo Shoots" have been recognized as a significant source of income for farmers, with 88,000 people employed in this sector, and an average income increase of over 100,000 yuan per household [14][15] - The brand value of Yingde Black Tea has risen to the top of the national rankings for black tea, contributing to increased earnings for tea farmers [21][22] Market Expansion - Qingyuan Chicken and Yingde Black Tea are expanding into broader markets, with Qingyuan's agricultural industry poised for further growth [23] - The "Qingyuan Model" is becoming a new benchmark for agricultural brand building and the development of specialty industries in Guangdong, generating a nationwide demonstration effect [24][25]

Core Insights - The Guangdong exhibition at the 2025 National Grain and Oil and Soybean Industry Expo in Changsha showcased nearly 200 high-quality grain and oil products, highlighting the province's advancements in the industry [2][4][5] - The event demonstrated the strong market presence and innovative capabilities of Guangdong's grain and oil sector, attracting significant attention and inquiries from attendees [7][8][10] Industry Overview - The Guangdong grain and oil industry has achieved substantial results in product variety upgrades, brand cultivation, and overall chain enhancement since the implementation of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" [5][6] - The province's rice cultivation dominates, with rice planting area accounting for 83% of the total grain sown area and production contributing 86% of the total grain output [31][32] Product Highlights - The Guangdong rice, particularly the high-quality "Silk Seed Rice," has gained national recognition, with various regional brands and products supporting its reputation [34][36] - The exhibition featured local specialties such as fermented products, including soy sauce and doubanjiang, which hold significant market shares nationally [40][41] Innovation and Research - The Guangdong agricultural research institutions showcased multiple innovations, emphasizing the province's leading breeding capabilities and the successful commercialization of high-quality varieties [50][52][56] - The introduction of advanced technologies, such as smart seedling factories and IoT management, has further enhanced the quality and productivity of the rice industry [57] Market Dynamics - The exhibition's popularity reflects the strong consumer interest in Guangdong's unique flavors and the robust capabilities of its grain and oil industry [62][63] - The "Yue Brand" grain and oil products are expected to expand from Guangdong to the national market, continuing to build on the province's agricultural legacy [64][65]

Core Insights - The article highlights the development of unique agricultural products in the northern Guangdong region, emphasizing the transformation of local specialties into significant economic drivers for rural revitalization [9][67]. Group 1: Agricultural Development in Northern Guangdong - The northern Guangdong region, including cities like Qingyuan, Shaoguan, Yunfu, and Heyuan, is leveraging its unique mountainous and water-rich environment to enhance agricultural productivity [7][9]. - Qingyuan is focusing on five major billion-yuan industries, with an investment of approximately 45 million yuan in 2023 to develop products like Qingyuan chicken and Yingde black tea, aiming for a total agricultural output value of 400.67 billion yuan, which has doubled from 192 billion yuan in 2021 [16][20]. - Shaoguan is building a multi-layered brand system under the "Shanmei Shaonong" brand, with significant contributions from local products like the Danxia Gonggan, which has a projected output value of 1.8 billion yuan in 2024 [30][32]. Group 2: Specific Agricultural Products and Their Impact - Yunfu, known as the "Hometown of Southern Medicine," has over 1.35 million acres of medicinal plants, contributing significantly to the province's agricultural output [41][42]. - Heyuan is recognized for its ecological products, with a focus on oil tea and unique tea varieties like the Zijin cicada tea, which has a projected output value exceeding 2.5 billion yuan in 2024 [56][60]. - The article mentions the upcoming Greater Bay Area Agricultural Products Trade Fair, which will provide a platform for over 1,000 core buyers to connect with northern Guangdong's agricultural products, enhancing market reach [68][70].