新能源汽车续航与补能

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智己新LS6预售超4.8万辆,用“低价高配+预售权益”撬动销量
Jing Ji Guan Cha Bao· 2025-09-01 04:51
Group 1 - The core point of the article highlights that the new generation of Zhiji LS6 has surpassed 48,000 pre-sale orders, with a total pre-sale benefit value of up to 74,400 yuan, and is set to officially launch in the fourth quarter [2] - The high benefit strategy, while stimulating short-term order growth, poses potential cost concerns as over half of the benefits come from software and configuration rights, which may impact profit margins if user activation rates fall short [2] - The new generation Zhiji LS6 addresses key pain points for current new energy users, offering a maximum pure electric range of 450 kilometers and 800V fast charging capabilities, significantly improving upon competitors [2] Group 2 - Over the past two years, Zhiji Automotive has made technological advancements, but its sales scale remains insufficient, with 2024 sales reaching 65,500 units, a year-on-year increase of 71% [3] - In the first seven months of 2025, Zhiji Automotive's sales were 24,900 units, reflecting a year-on-year decline of 6.25%, indicating a significant gap compared to leading new energy brands [3] - More than 52% of the new generation Zhiji LS6 orders come from traditional fuel vehicle users, with a preference for range-extended models among users in northern regions such as Northeast China, Inner Mongolia, and Xinjiang [2]