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喜茶海外门店超100家,覆盖28个海外城市
Xin Jing Bao· 2025-08-04 12:31
Core Insights - The core point of the articles is that Heytea has rapidly expanded its overseas presence, particularly in the U.S. market, where it has grown its store count significantly and established a comprehensive operational system [1][2] Group 1: Overseas Expansion - Heytea has surpassed 100 overseas stores, with a growth of over 6 times in the past year [1] - In the U.S., Heytea has increased its store count from 2 to over 30, making it the fastest-growing new tea brand in the market [1] - The company has entered 8 overseas countries and regions, including Singapore, the UK, Canada, Australia, Malaysia, the U.S., South Korea, Japan, and Hong Kong [1] Group 2: Strategic Locations - Heytea's overseas locations include major cities such as London, Manchester, Birmingham, New York, Los Angeles, San Francisco, Washington, Toronto, and Vancouver [1] - The new store in Cupertino, California, is strategically located in Silicon Valley, home to major tech companies like Apple [1] Group 3: Operational Infrastructure - Heytea has established a specialized local team in the U.S. covering key functions such as brand marketing, product development, operations management, supply chain management, and quality control [2] - The company is the first new tea brand to build a systematic supply chain overseas, with multiple warehousing centers set up in the U.S. East and West Coasts, the UK, Malaysia, and Australia [2]