Group 1 - The core viewpoint of the article emphasizes that while the market may not be recovering, competition among brands is intensifying, necessitating new strategies for brand positioning and partnerships in shopping malls [1][2][3] - New brands must create offerings that align with current consumer trends, and shopping malls need to seek new brand partners to foster a new ecosystem [3][4] Group 2 - Location and transportation are crucial for new brands, which should not solely rely on their unique identity but also consider traditional commercial factors like location and traffic advantages [5][6][7] - The target audience's characteristics, such as their consumption habits and preferences, are more important than mere foot traffic in determining a brand's success [22][23][24] Group 3 - The survival and update rates of brands within a shopping mall are indicators of the overall health of the commercial ecosystem, with a focus on continuous brand turnover and adaptation [29][30][36] - The professionalism and stability of the team behind the brand are essential for long-term success, as frequent changes in leadership can disrupt strategic continuity [44][46] Group 4 - New brands should balance storytelling with practical business considerations, ensuring that their narratives align with their operational capabilities and market realities [48][50][52] - Innovation is key for new brands, but it must be approached with caution to ensure that it resonates with the target market and does not compromise brand identity [55][62]