Core Insights - The 2026 Beijing Commercial Brand Conference highlighted the theme "New Demand, New Supply," emphasizing the importance of understanding and responding to evolving consumer needs as a driving force for commercial evolution [3] Group 1: Event Overview - The event was co-hosted by the Beijing Daily Media Group and the Beijing Commercial Association, with the aim of recognizing the top commercial brands in Beijing for 2025 [1] - The conference gathered government leaders, commercial experts, and corporate representatives to celebrate the achievements of the "Top Ten Commercial Brands" [1] Group 2: Industry Trends - The year 2025 was described as extraordinary for the capital's commercial development, driven by strong policies aimed at cultivating an international consumption center [3] - The focus of consumption stimulation has shifted from production capacity to understanding market needs and demand activation, creating new opportunities for brands [3] Group 3: Future Outlook - Looking ahead to 2026, the commercial sector in Beijing is positioned at a new starting point with the "14th Five-Year Plan," entering the "Fifth Era" of consumption [4] - There is an expectation for deeper regional collaboration to expand the consumer market and to embrace technological changes, leveraging AI and big data to enhance operational efficiency and create new core competencies [4]