Core Viewpoint - Beijing Off-road announced the pre-sale of the BJ30 Traveler, a hybrid vehicle positioned in the 100,000 RMB segment, with a price range of 102,900 to 139,900 RMB, adding competition to the popular "boxy" vehicle market [1] Group 1: Product Launch and Features - The BJ30 Traveler is designed as a "super spacious hybrid box," featuring six models and targeting the growing "boxy" vehicle segment [1] - The vehicle is equipped with a four-wheel drive system, energy center lock, and multiple off-road driving modes, enhancing its capability in various terrains [4] - The BJ30 Traveler offers a low fuel consumption of 6.45L/100km for the four-wheel drive version and 5.85L/100km for the two-wheel drive version, showcasing its efficiency [4] Group 2: Market Strategy and Promotions - The vehicle's launch is accompanied by a collaboration with social media platform Xiaohongshu for a customization campaign, inviting users to create their ideal BJ30 Traveler [3] - A limited-time promotional offer includes a travel package valued at 6,000 RMB for customers who place orders during the pre-sale period [4] - The BJ30 has achieved cumulative sales of over 56,000 units since its launch in May of the previous year, indicating strong market acceptance [3]