1月24日，京城德比于首钢冰球馆精彩开战，在2025-2026赛季CBA常规赛第19轮比赛中，北京首钢与北京控股上演激烈 较量。赛场之外，"北汽男篮北京越野品牌之夜"活动同步举行。北京汽车股份有限公司党委副书记、工会主席赵锦伦现场将 BJ40增程元境智行车钥匙交付给花腔女高音歌唱家常思思，以一场C位交车礼遇彰显品牌诚意。 活动现场，BJ40增程元境智行与BJ30旅行家同台亮相，将硬派越野和轻越野的实力与篮球运动的魅力相融合，为观众 独特的跨界体验。 高光交车：歌唱家常思思喜提BJ40增程元境智行 比赛中场环节，2026北京越野北汽男篮品牌之夜正式开启，北京越野举行了BJ40增程元境智行车主交车仪式。北京汽 车股份有限公司党委副书记、工会主席赵锦伦向花腔女高音歌唱演员常思思送上装有BJ40增程元境智行车钥匙的北汽男篮 定制礼盒。 赵锦伦表示："BJ40增程元境智行是一款既能带你翻山越岭，又能满足低油耗日常通勤的增程硬派SUV。在这个"既要 又要还要"的时代，我们把都市通勤、户外旅行、征服山海这些事融合到一款车上，真正做到"既有又有还有"，让都市人群 也能掌握随时出发的主动权。" 活动现场还设置了环廊互动展台，发 ...

本报记者 张硕 北京报道 当城市与远方的界限在车轮下变得模糊，当钢筋森林之外的山川湖海成为新的向往，"越野"二字早已超 越单纯的地理征服，演变为一种当代生活方式的集体共鸣。 中国越野协会于2025年发布的《越野生活方式白皮书》显示，100%硬派越野车主都希望车辆能够体现 越野精神和生活方式。换言之，消费者购买硬派越野车，买的不仅是车，更是一种生活态度和社交资 本。 从"工程师思维"到"用户场景" 2025年，对于北京越野而言，不仅是数字上的丰收年——全年交付14.7万辆"方盒子"，同比增长72% ——更是一场从内核到表象的深刻变革。在王昊看来，这一年的增长背后，是发展动能与竞争逻辑的根 本性转变。 "我们初步跑通了一个增长三角：用户结构优化是土壤，品牌内核是支柱，技术驱动是未来。"王昊这样 概括2025年的转型逻辑。数据揭示了这个三角的坚实基础：在14.7万辆的总交付量中，个人用户占比达 到83%，比前一年提升了13个百分点；同时，15万元以上的高价值产品销售显著增长。这意味着，北京 越野正从传统的专业工具车定位，加速驶入普通消费者的日常生活场景。 "同好经济学"：在真实场景中建立深度共鸣 硬派基因在这一过程 ...

在此次沟通会上，北汽股份董事长王昊、总裁陈更等核心管理团队围绕业绩增长逻辑、用户转型、产品 规划及成本质量管控等市场关切问题接受了中国证券报记者的采访，释放了清晰的发展信号。 业绩站稳增长台阶 结构优化凸显发展质量 近日，北京越野在其智能工厂举行媒体沟通会，披露了北汽股份及北京越野2025年核心经营业绩：北汽 股份全年销量达85万辆，北京越野作为核心增长引擎，年销量逾20万辆，旗下方盒子车型交付147499 辆，同比增长72%，硬派越野主力车型BJ40稳坐细分市场头把交椅。 构筑长期竞争壁垒 在汽车行业竞争白热化的背景下，北京越野的核心突破点在于向"用户型企业"的全方位转型。这一转型 并非口号，而是贯穿战略、组织、产品和生态的系统性变革，从高管到一线团队形成了共识。 "敬畏每一个真实的人，关注用户具体的生活，和他们建立长久的关系，而不是只做一锤子买卖。"王昊 将用户放在转型的核心位置，他个人通过视频号直接与用户沟通，"评论区就相当于车企的400热线"， 用户的吐槽、建议甚至事故反馈都能得到第一时间响应。这种直接互动模式积累了宝贵的品牌信任资 产，也成为产品迭代的重要源头。北京越野产品中心总经理徐峰介绍，旗下B ...

Core Insights - Beijing Off-road has launched the new BJ40 Explorer model, priced between 149,900 to 159,900 yuan, marking a significant step in its product strategy for the hard-core off-road segment [1] - The company has achieved a structural transformation in the Chinese automotive market, focusing on both fuel and new energy vehicles, leading to a robust performance in 2025 [3][4] - In 2025, Beijing Off-road expanded its product matrix with multiple new models, including the BJ40 series, covering a price range from 100,000 to 300,000 yuan, catering to various user needs [4] Product Development - The BJ30 Traveler, launched in September 2025, filled a gap in the market for a seven-seat light off-road vehicle priced at 100,000 yuan, achieving over 16,000 orders within 24 hours [6] - The BJ40 Extended model, launched in April 2025, features a 40.3 kWh battery with a pure electric range of 152 km and a combined range of 1200 km, showcasing advanced off-road capabilities [7] - The BJ60 Extended Executive version, launched in November 2025, includes unique features like altitude-adjustable oxygen supply and satellite communication, setting new standards in luxury off-road vehicles [9] Market Performance - In 2025, Beijing Off-road delivered over 200,000 vehicles, a 38% increase year-on-year, with the "Box Family" series achieving a 79% growth [12] - The BJ40 series has maintained its position as the best-selling hard-core off-road vehicle for 11 consecutive months, with over 300,000 users [12] - The company has successfully integrated fuel and extended-range models, enhancing its market presence and meeting diverse consumer demands [14] Brand Strategy - Beijing Off-road emphasizes user engagement and cultural empowerment, transitioning from a product provider to a user companion, enhancing brand loyalty [15] - The company has organized outdoor activities to promote its brand message of an all-scenario off-road lifestyle, reinforcing its cultural significance [17] - The BJ40 Extended model has received multiple quality awards, reflecting the company's commitment to safety and customer satisfaction [19] Future Outlook - In 2026, Beijing Off-road plans to launch six new models, aiming for a continuous product rollout and expanding into international markets [21]

Core Viewpoint - The Xuanyuan Award, now in its 13th year, continues to uphold its commitment to independence from commercial interests, power, and relationships, aiming to identify truly outstanding vehicles in the Chinese automotive market [5][9]. Group 1: Award Overview - The 13th Xuanyuan Award was officially launched on October 15, 2025, after 13 years of refinement and navigating market fluctuations [4]. - The award emphasizes rigorous testing and independent judgment, focusing on genuine consumer needs rather than superficial marketing [7]. Group 2: Award Nominees - On December 20, 2025, alongside the selection of the "Top Ten Cars of the Year," the award also recognized 14 nominated vehicles representing innovation in the Chinese automotive industry [8]. - The nominated vehicles include: iCAR Super V23, Fengyun A9L, Lynk & Co 900, Geely Galaxy Star 8, Avita 07 Extended Range, Changan Qiyuan A06, Ledao L90, Lantu FREE+, Zongheng G700, Arcfox T1, Leapmotor B10, GAC Haobo HL, BJ30 Traveler, and Tank 500 [11].

Core Insights - Beijing Off-road has launched the ELMT Max future prototype vehicle and opened pre-orders for the BJ40 Explorer, aiming to capitalize on the "boxy" market trend with a series of new products [1][4] Group 1: Product Launches - The ELMT Max is described as potentially the most extreme off-road vehicle in China, showcasing advanced off-road technology and a commitment to adventure [2] - The BJ40 Explorer is positioned as a significant product in China's off-road vehicle market, with a history of success in international competitions [4][5] Group 2: Sales Performance - From January to October, Beijing Off-road achieved sales of 113,000 units, with "boxy" vehicle sales increasing by 110% year-on-year, and monthly sales exceeding 15,000 units for the past two months [1] Group 3: Design and Features - The ELMT Max features a unique "doorless design" for an immersive outdoor experience and a modular system for customization, enhancing its versatility [2][3] - The new design philosophy, named "ELEMENTAL," focuses on four core pillars: Earth, Sturdy, Joyously Active, and Phygital, aligning with customer interests in adventure and outdoor living [3] Group 4: User Engagement - A collaborative naming activity for the ELMT Max is open until March 20, 2026, with the winning entry receiving a one-year usage right for the BJ40 Explorer [4][7] - The launch of the "China Grand Loop" self-driving IP invites users and potential customers to participate in exploring scenic routes, enhancing community engagement [6][7]

Core Insights - Beijing Off-road has launched the ELMT Max future prototype vehicle and opened pre-orders for the BJ40 Explorer, aiming to redefine classic off-road experiences [1][12] Product Launch and Sales Performance - The BJ40 Explorer is part of Beijing Off-road's strategy to capitalize on the "boxy" vehicle market, with a total sales volume of 113,000 units from January to October, marking a 110% year-on-year increase in "boxy" vehicle sales [3] - The company has introduced several new models since April, including the BJ40 range extender and BJ30 Traveler, achieving monthly sales exceeding 15,000 units for the past two months [3] ELMT Max Prototype Features - The ELMT Max features a "doorless design" for an immersive outdoor experience and can be equipped with removable polycarbonate protective panels [6] - It incorporates a modular system allowing for various modifications, such as foldable rear seats for sleeping or gear storage [6] - The vehicle's exterior skeleton design enhances both aesthetic appeal and functionality, providing a robust and lightweight structure [8] Design Philosophy - Beijing Off-road's new design philosophy, named "ELEMENTAL," is based on four core pillars: Earth, Sturdy, Joyously Active, and Phygital, aligning with customer interests in adventure and outdoor living [10] - The company invites public participation in naming the ELMT Max prototype, with a chance to win a one-year usage right for the BJ40 Explorer [10] BJ40 Explorer Legacy - The BJ40 has been a cornerstone of modern Chinese off-road vehicles since its debut in 2013, evolving through multiple iterations while maintaining its original product philosophy [12][15] - The vehicle has achieved significant recognition in international off-road competitions, establishing itself as a symbol of Chinese off-road culture [14] Upcoming Initiatives - Beijing Off-road has announced the "China Grand Loop" user co-creation initiative, inviting users to participate in self-driving activities along three national highways, starting January 1, 2026 [18] - The BJ40 Explorer is set to officially launch in January, with more surprises planned for the release [22]

Core Insights - Beijing Off-road vehicles showcase advanced manufacturing and testing processes for their vehicles, emphasizing safety and performance in extreme conditions [1][3][4] Group 1: Manufacturing Capabilities - Beijing Off-road's intelligent factory covers an area of 540,000 square meters with an annual production capacity of 100,000 vehicles, featuring a fully automated and digitized manufacturing process [2] - The factory employs flexible assembly technology, allowing for the production of vehicles with mixed steel and aluminum bodies, achieving a body precision exceeding 95% [2] - Automated Guided Vehicles (AGVs) are utilized for precise material delivery, enhancing the efficiency and flexibility of the production line [2] Group 2: Vehicle Performance Testing - Each vehicle undergoes rigorous testing in 18 extreme off-road conditions, including 60% steep slope climbing and deep water wading, to ensure quality and performance [3] - The vehicles are equipped with a "Tai Chi" flexible chassis and a robust safety structure, including a non-load-bearing frame made from high-strength steel, which is 3 to 5 times stronger than regular steel [3][4] - The all-metal roll cage enhances vehicle protection, ensuring structural integrity during extreme conditions and preventing door jamming in case of rollovers [4] Group 3: Market Position and Growth - Beijing Off-road aims to upgrade the Chinese off-road industry with a focus on flexible manufacturing and technological innovation, positioning itself as a leader in the market [5] - The company has introduced a tiered product strategy to penetrate different market segments, including the BJ40 extended range version and the BJ30 Traveler, targeting younger urban consumers [6] - From January to August, the company's sales increased by 36% year-on-year, achieving a record of over 10,000 units sold for five consecutive months [6]

Core Insights - The 2025 Beijing Off-Road User Conference was held in Badong, Hubei, emphasizing the brand's adventurous spirit and user engagement [1][3][18] - The BJ30 Traveler model was highlighted as a key product, showcasing its features and receiving significant user interest with over 16,859 orders within 24 hours of its launch [6][18] Event Highlights - The conference featured a vehicle delivery ceremony for the first batch of BJ30 Travelers, granting owners the title of "BJ30 Traveler National Spokesperson" [4][18] - Activities included a light show, user salon, off-road experiences, and a parade of vehicles, all aimed at enhancing brand-user interaction and showcasing technical capabilities [3][11][18] User Engagement - The user salon provided a platform for direct communication between the brand and users, allowing discussions on driving experiences and product feedback [7][18] - Users participated in off-road experiences at the "Yueye·China" user experience base, demonstrating the BJ30 Traveler's performance in challenging terrains [9][18] Product Performance - The BJ30 Traveler is positioned as a benchmark in the light off-road SUV market, offering features such as a maximum power of 301 kW and a torque of 685 N·m, along with a fuel consumption of 5.85 liters per 100 km [14][16] - The BJ40 series continues to lead in sales across multiple categories, reinforcing the brand's competitive edge in the market [9][18] Brand Philosophy - The conference underscored Beijing Off-Road's commitment to integrating user experiences into its brand narrative, promoting the idea that "everyone is a traveler" [18]

Core Viewpoint - Beijing Off-road aims to enhance off-road accessibility through technological advancements, allowing more people to enjoy off-road experiences [1] Group 1: Product Features - The BJ30 Traveler is equipped with Beijing Off-road's self-developed "three-engine four-wheel drive six-mode" hybrid system, delivering a total power of 301 kW and a torque of 685 N·m [1] - The vehicle achieves a 0 to 100 km/h acceleration in just 6.59 seconds [1] - The electric control four-wheel drive system has a response time as low as 0.03 seconds, enabling precise power distribution in complex terrains such as snow and sand [1] Group 2: Technological Innovations - The BJ30 Traveler features the ATS all-terrain control system and "energy middle lock" function, which facilitate easy recovery in challenging driving conditions [1]