旅游便利化生态圈
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构建国际一流的旅游便利化生态圈
Bei Jing Shang Bao· 2025-10-30 14:17
Group 1 - The policy benefits are continuously being released, accelerating the inbound tourism market in Beijing, with a notable shift towards deep experience consumption models driven by the growth of independent travelers [1] - The inbound tourism market is in a rapid recovery phase, with the Italian market growing by 38% compared to 2019, and the Spanish market increasing by 20%, although challenges such as a shortage of small language guides remain [3] - The trend of independent travel is becoming mainstream, with a decrease in group travel, attributed to optimized visa policies and improved transportation convenience in China [6] Group 2 - The "Free Beijing Half-Day Tour" project has been upgraded to offer one-stop services, including attraction tickets, transportation, and cultural experiences, addressing the diverse needs of inbound tourists, especially families [8] - Air China operates 127 international and regional routes, providing a rich travel choice, and is exploring the "ticket root economy" model to enhance on-site consumption for inbound tourists [10] - The integration of technology and culture in tourism experiences is gaining traction, with strong interest from foreign tourists in innovative products, such as VR experiences, which are expected to enhance the inbound tourism product system [12][13]