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中经评论:理性看待“避雷帖”风波
Jing Ji Ri Bao· 2026-01-04 00:31
Core Viewpoint - The recent public statement by the Yunnan Lijiang Ancient City Travel Photography Industry Association regarding social media platforms has sparked significant public discourse, highlighting the industry's challenges and the role of consumer feedback in shaping market dynamics [1][2]. Group 1: Industry Challenges - The travel photography industry faces structural issues, including low service quality due to a "blind box" service experience and a high turnover of personnel, which contributes to consumer insecurity [1]. - Complaints often arise from low-price strategies that attract customers but lead to mismatched service quality and undisclosed additional charges, undermining long-term credibility [1]. Group 2: Role of Social Media - Social media serves as a crucial platform for consumers to voice concerns and seek assistance when traditional tourism complaint channels are ineffective, reflecting broader industry issues [2]. - The presence of both overly positive "promotional posts" and negative "warning posts" on social media raises questions about the authenticity of online content and its impact on market trust [2]. Group 3: Opportunities for Improvement - The incident presents an opportunity for businesses to view negative feedback as valuable market research, allowing them to enhance competitiveness and service quality [2]. - A healthy online ecosystem and a thriving consumer market can mutually reinforce each other, encouraging businesses to improve service and platforms to ensure content authenticity [3].