旅拍门店明码标价，每件衣服都有消毒记录，化妆品实现"一品一码"溯源 记者了解到，在敦煌鸣沙山月牙泉核心景区，暑期单日游客量有近5万人次，近20%的游客会选择 商业旅拍，并选择"飞天""西域公主"等敦煌主题服饰。 今年暑期，敦煌旅拍市场火热，当地文旅、市监等部门及行业协会共同规范引导行业健康发展。目 前，实现了门店服务价格透明，建立了旅拍衣物消毒和溯源系统，让游客放心使用。敦煌旅拍行业还在 打造多元消费业态，满足不同游客需求。 "每天都有七八组客人等待拍摄，预约订单排到了下周末。"7月22日的大漠敦煌，热浪蒸腾，鸣沙 山月牙泉景区内人潮涌动，身着"飞天"服饰的游客在沙丘间排成长队，百余名摄影师在近40℃的高温下 忙碌着，一位来自成都的独立摄影师向记者介绍了敦煌的旅拍行情，话语间难掩兴奋。 与此同时，鸣沙山脚下的一家旅拍店送走一位"飞天"客人后，转身在电子台账上扫码登记刚使用过 的服装。"从今年起，每件衣服都有消毒记录，价格透明无套路，敦煌旅拍不仅要给顾客留下惊艳的记 忆，更要维护良好信誉。"工作人员告诉记者。 今年暑期，敦煌旅拍市场迎来爆发式增长。这座丝绸之路重镇，正在从网红打卡地蜕变为国际旅拍 标杆之地。 有 ...

Core Viewpoint - The company, Bojue Travel Photography, once a leading brand in the travel photography industry, is now facing severe operational challenges, including rumors of bankruptcy and business shutdowns, despite the overall market for travel photography in China continuing to grow significantly [3][10][17]. Company Overview - Bojue Travel Photography was founded in 2011 by Xu Chunsheng, transitioning from traditional wedding photography to travel photography with the establishment of the first travel photography base in 2012 [4]. - At its peak, the company was valued at 2.5 billion yuan and operated 112 travel photography bases globally, becoming a benchmark in the industry [3][4]. Business Challenges - The company announced that its travel photography business has been consistently unprofitable, leading to the decision to reduce operations and close unprofitable stores [3][10]. - Reports indicate that Bojue Travel Photography has been unable to fulfill customer orders, with many employees reportedly owed salaries totaling 15 million yuan [16]. Market Dynamics - The travel photography market in China is projected to reach a scale of nearly 40 billion yuan, with over 25 million consumers expected in 2024 [3][17]. - The market is becoming increasingly competitive, with over 6,341 travel photography-related companies currently operating, and a significant increase in new registrations [10][13]. Industry Trends - The rise of small and medium-sized travel photography businesses adopting a light-asset model contrasts with Bojue's heavy investment in physical locations, which has become a disadvantage in a crowded market [13]. - Consumer preferences are shifting towards personalized and unique photography experiences, leading to a decline in demand for traditional wedding photography services [15][20]. Future Outlook - Despite the challenges faced by Bojue Travel Photography, there are still opportunities for growth in niche markets, high-end customization, and catering to the aging population, which is showing increased interest in travel photography [20][22]. - The travel photography industry is expected to continue evolving, with a focus on individual photographers and unique experiences becoming more prominent [20][22].