正如"小汤圆"所说，一切早在七月就有了征兆。彼时，多位网友在社交平台发帖，质疑铂爵旅拍"跑路"；同时，有员工爆料铂爵旅拍拖欠工资、断缴社 保；网上流传的一张盖有公章的《婚纱旅拍业务放假告知书》则显示，公司决定自2025年7月11日至10月31日安排旅拍业务线放"淡季假"。 巨头落幕：消费者维权、股权冻结 "铂爵旅拍的第一批受害者出现了"在社交平台上，网友"小汤圆"发布笔记称，自己曾在婚博会上给铂爵旅拍交了八千余元的定金，但婚期将至，准备约拍 时却得知了铂爵旅拍倒闭的消息，"点进去才知道七月底，（铂爵旅拍）老板就卷钱跑路了，惊得我立马给客服发消息，果不其然无人回应。好在销售比 较负责，指导我找了婚博会办理转拍手续……" 尽管不久后铂爵旅拍发布公告表示，因为行业内卷等原因，铂爵旅拍的婚纱旅行业务一直处于亏损状态，为此公司决定缩减业务，关闭多家门店，同时表 示，公司的其他业务目前运营平稳，并没有受到太多干扰。但显然，情况不容乐观。 曾几何时，铂爵旅拍的洗脑广告词响彻大江南北，"铂爵旅拍！想去哪拍，就去哪拍！"而如今，铂爵旅拍频频生变，似乎也将成为时代的眼泪。 天眼查APP显示，近日，铂爵游(厦门)文化有限公司新增两 ...

Core Insights - The rise and fall of Platinum Travel Photography reflects the broader trends and challenges within the Chinese travel photography industry, highlighting the shift from a booming business model to significant financial distress and operational challenges [3][4][10]. Company Overview - Founded by Xu Chunsheng in 1997, Platinum Travel Photography initially emerged from a local wedding photography brand and pioneered the "travel photography" concept in 2011, combining honeymooning with wedding photography [4][6]. - The company experienced rapid growth, achieving a brand recognition rate of 62% by 2018 and expanding to 112 locations globally [6][8]. - Platinum Travel Photography was recognized as a leader in the industry, with its founder awarded the title of "Father of Travel Photography" in 2019 [6]. Financial Distress - As of November 2025, the company faced legal actions with execution amounts exceeding 1.75 billion yuan, alongside significant debt and operational challenges, including employee salary arrears [3][10]. - The company reported continuous losses since 2020, leading to a reduction in business operations and the closure of multiple stores [10][12]. Market Dynamics - Despite the struggles of Platinum Travel Photography, the overall travel photography market in China is projected to grow significantly, with a market size nearing 400 billion yuan and over 25 million consumers expected in 2024 [12][16]. - The industry is characterized by a growing number of new entrants, with 2,592 new companies registered in 2024, marking a 22.26% increase year-on-year [16]. Competitive Landscape - The travel photography sector is experiencing intense competition, leading to price wars that challenge larger brands like Platinum Travel Photography, which rely on traditional business models [16]. - The shift in consumer preferences towards more personalized and culturally integrated travel photography experiences poses a challenge for established brands that may struggle to adapt [14][16].

Core Viewpoint - The travel photography industry is experiencing a transition from a "high-speed growth period" to a "mature integration period," characterized by increased competition and a focus on service quality rather than just availability [4][8][12]. Group 1: Industry Growth and Revenue - The travel photography industry has seen significant growth, with a notable increase in registered companies, reaching a peak of 2,592 new registrations in 2024, a year-on-year increase of 22.26% [5]. - During the peak season, travel photographers can earn between 2,000 to 3,000 yuan per day, with high-end services potentially yielding over 10,000 yuan daily [4][8]. - The average cost for travel photography services ranges from 128 to 500 yuan, with some high-end packages costing between 20,000 to 30,000 yuan for a week [4][5]. Group 2: Market Competition and Pricing - The industry is facing intense price competition, with some services dropping to as low as 99 yuan, leading to a homogenization of offerings and a race to the bottom in pricing [8][9]. - Many travel photography businesses operate on a "volume" model, where low prices are offset by high transaction numbers, allowing them to maintain profitability despite low individual service prices [9][12]. Group 3: Consumer Experience and Quality Issues - Consumers are increasingly concerned about service quality, with many reporting issues such as poor hygiene, lack of transparency in pricing, and delays in photo delivery [10][12]. - The reliance on social media for marketing has made consumer reviews and experiences critical in shaping the reputation of travel photography services [10][12]. Group 4: Regulatory Environment and Industry Challenges - The travel photography industry faces regulatory challenges, including a lack of transparency in service delivery and insufficient consumer protection mechanisms [12][15]. - Local governments are beginning to implement regulations to manage the travel photography market, including requiring businesses to obtain licenses and adhere to standardized service contracts [16][18].

Core Viewpoint - The travel photography giant, Bojue Travel Photography, is facing operational difficulties despite the growing demand in the travel photography market, leading to a significant reduction in its business activities and store closures [4][5]. Group 1: Company Overview - Bojue Travel Photography was founded in 2014, combining wedding photography with travel to expand its market reach [5]. - The company gained popularity through extensive advertising campaigns starting in 2018, achieving annual revenues exceeding 1.2 billion yuan [5]. - The business model relies heavily on prepayment and upselling, which poses risks during market downturns [6]. Group 2: Financial and Operational Challenges - The company has reported long-term losses in its wedding travel photography segment, which has adversely affected other business areas [4]. - As of now, 12 equity stakes of Bojue Travel Photography have been frozen, with a total amount exceeding 67 million yuan [4]. - The company is currently in a state of suspension, with regulatory bodies advising consumers to retain contracts for potential claims [4]. Group 3: Market Dynamics - The travel photography market in China is projected to reach nearly 40 billion yuan in 2023, with demand expected to exceed 22 million people [4]. - Despite the overall market growth, Bojue Travel Photography is struggling due to declining marriage rates, with a reported drop of over 20% in marriage registrations last year [7]. - The rise of lower-priced competitors and changing consumer preferences have further eroded Bojue's market position [8][10]. Group 4: Consumer Behavior and Industry Trends - Consumers are increasingly seeking personalized experiences over standardized offerings, leading to a shift in demand towards local studios and independent photographers [9][10]. - The emergence of new players in the market, with competitive pricing strategies, has intensified the competition [8]. - The definition of travel photography is evolving, with consumers now valuing social media presence and unique experiences over traditional high-end packages [9].

Core Viewpoint - The Dunhuang travel photography market is experiencing explosive growth this summer, driven by transparent pricing, a disinfection and traceability system for clothing, and a focus on customer trust and satisfaction [1][4]. Group 1: Market Growth and Trends - The Dunhuang travel photography market has seen a significant increase in visitors, with nearly 50,000 daily tourists at the core scenic area, and around 20% opting for commercial photography services [2][3]. - The number of travel photography businesses in the area has exceeded 200, including high-end studios and independent photographers, offering packages ranging from 699 to 1799 yuan [2][3]. - Some photographers can earn up to 60,000 yuan per month during peak seasons, with top photographers shooting up to 18 groups a day [2][3]. Group 2: Regulatory Measures and Standards - Local authorities have implemented a "one garment, one code" disinfection traceability system, ensuring that all clothing used in photography has a documented disinfection record [4][5]. - All travel photography shops are required to display service pricing transparently, including details on shooting duration, number of outfits, and edited photos, to eliminate hidden costs [3][4]. Group 3: Diverse Consumer Segments - The travel photography market in Dunhuang has developed a clear consumer segmentation, with basic packages priced between 200 and 699 yuan, targeting students and young couples, while high-end services start at 800 yuan and can exceed 3000 yuan [5][6]. - The industry is also focusing on international outreach, with events aimed at showcasing Dunhuang's cultural heritage to global audiences [5][6]. Group 4: Technological Integration - Companies are exploring digital resources and immersive shooting experiences, including AI technology for generating Dunhuang-style photos, catering to the growing demand for innovative travel photography solutions [6].

Core Viewpoint - The company, Bojue Travel Photography, once a leading brand in the travel photography industry, is now facing severe operational challenges, including rumors of bankruptcy and business shutdowns, despite the overall market for travel photography in China continuing to grow significantly [3][10][17]. Company Overview - Bojue Travel Photography was founded in 2011 by Xu Chunsheng, transitioning from traditional wedding photography to travel photography with the establishment of the first travel photography base in 2012 [4]. - At its peak, the company was valued at 2.5 billion yuan and operated 112 travel photography bases globally, becoming a benchmark in the industry [3][4]. Business Challenges - The company announced that its travel photography business has been consistently unprofitable, leading to the decision to reduce operations and close unprofitable stores [3][10]. - Reports indicate that Bojue Travel Photography has been unable to fulfill customer orders, with many employees reportedly owed salaries totaling 15 million yuan [16]. Market Dynamics - The travel photography market in China is projected to reach a scale of nearly 40 billion yuan, with over 25 million consumers expected in 2024 [3][17]. - The market is becoming increasingly competitive, with over 6,341 travel photography-related companies currently operating, and a significant increase in new registrations [10][13]. Industry Trends - The rise of small and medium-sized travel photography businesses adopting a light-asset model contrasts with Bojue's heavy investment in physical locations, which has become a disadvantage in a crowded market [13]. - Consumer preferences are shifting towards personalized and unique photography experiences, leading to a decline in demand for traditional wedding photography services [15][20]. Future Outlook - Despite the challenges faced by Bojue Travel Photography, there are still opportunities for growth in niche markets, high-end customization, and catering to the aging population, which is showing increased interest in travel photography [20][22]. - The travel photography industry is expected to continue evolving, with a focus on individual photographers and unique experiences becoming more prominent [20][22].