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暑期出入境游火爆勾勒文旅新图景
Zheng Quan Ri Bao Wang· 2025-09-01 13:40
Group 1 - The summer of 2023 has seen a significant increase in both inbound and outbound tourism in China, with a notable rise in the number of travelers and transportation checks at major ports [1] - From July 1 to August 28, over 3.95 million people traveled through Beijing's ports, marking a 10.6% year-on-year increase, while Guangzhou reported over 2.77 million travelers, up approximately 12.8% [1] - Inbound tourism has been boosted by various facilitation measures, including the expansion of the 240-hour visa-free transit policy and improvements in mobile payment services, enhancing the travel experience for foreign tourists [1] Group 2 - The growth in inbound tourism is attributed to the implementation of convenient entry policies and effective promotion through social media influencers, which has increased foreign interest in visiting China [2] - There is a notable trend of increasing foreign traveler flow in inland provinces such as Yunnan, Sichuan, and Guizhou, indicating a deeper expansion of the inbound tourism market [2] - The overall travel consumption trend is shifting towards quality upgrades, with a significant increase in international flight passenger volumes, particularly from non-first-tier cities [3] Group 3 - Popular outbound destinations for Chinese tourists include Japan, Thailand, South Korea, Hong Kong, and Malaysia, with long-haul destinations like Iceland and Greece seeing over 50% year-on-year growth [3] - Data from the National Day holiday indicates a 130% increase in travel bookings compared to the same period in 2024, with North America seeing a 207% increase in travelers [3] - Southeast Asia and Northeast Asia are also experiencing strong growth in outbound tourism, with traveler numbers rising by 380% and 216% respectively [3]