旅游深度融合
Search documents
重庆创新激活文旅消费多元化体验
Sou Hu Cai Jing· 2025-11-03 10:47
Core Viewpoint - The cultural tourism market remains vibrant in the autumn season, exemplified by the successful launch of the seventh Wine Culture Festival at the Chongqing Fuling Meixin Red Wine Town, which creatively integrates wine culture, traditional Chinese elements, and interactive park activities to provide an immersive night-time experience for visitors [1][5]. Group 1: Event Highlights - The festival features three main themed markets: the Wine Market, the Hero Market, and the Fortune Tree Market, each offering unique attractions that engage visitors [3]. - Visitors actively participate in various interactive games and challenges, earning "silver tickets" that can be exchanged for unique rewards and gifts, enhancing the overall engagement and enjoyment of the event [3][5]. - The event includes five distinct night-time experience areas, such as the Seven Heroes Square, which hosts a variety of performances including live singing, symphonic music, and lively dance events, creating a dynamic atmosphere [3][5]. Group 2: Strategic Development - The Meixin Red Wine Town aims to deepen the "Time Travel Market" IP concept, enriching the "Sleepless Fuling" night economy brand and exploring innovative paths for the integration of culture, commerce, and tourism [5]. - The venue is focused on creating a multi-dimensional experience that combines tourism, leisure shopping, and festive activities, catering to the growing demand for personalized and experiential consumption among visitors [6].