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旅游行业应对极端天气
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暑期暴雨,淹没多少旅游订单?
虎嗅APP· 2025-08-12 10:31
Core Viewpoint - The article discusses the significant impact of extreme weather, particularly heavy rainfall, on the tourism industry in China, highlighting the increasing frequency and severity of such weather events and their detrimental effects on tourism operations and revenue [4][12][22]. Group 1: Impact of Extreme Weather on Tourism - This summer, many popular tourist destinations in China have faced severe disruptions due to heavy rainfall, leading to the closure of scenic spots, hotels, and transportation services [5][10]. - In Qinghai, for instance, all 24 A-level tourist attractions were closed due to heavy rain warnings, affecting the entire tourism ecosystem including hotels and travel agencies [5][8]. - The situation is not isolated; cities like Zhengzhou and regions like Beijing have also issued red alerts for heavy rain, resulting in widespread closures of attractions and services [9][10][12]. Group 2: Economic Consequences for the Tourism Industry - The tourism industry is experiencing a significant financial strain as cancellations and refunds become rampant, leading to a sharp decline in revenue [18][19]. - The article notes that the traditional notion of "tourism depends on the weather" has evolved into a critical vulnerability for the industry, with many businesses unable to sustain operations during adverse weather conditions [20][22]. - The lack of preparedness for extreme weather events has resulted in a complete halt of income for many tourism operators, emphasizing the need for better risk management strategies [23][24]. Group 3: Need for Improved Risk Management - The article suggests that the tourism industry must adopt new measures to mitigate the risks associated with extreme weather, such as implementing weather-triggered insurance policies that provide automatic compensation when certain weather thresholds are met [24][26]. - It emphasizes the importance of collaboration among platforms, government, insurance companies, and businesses to create a more resilient tourism ecosystem capable of withstanding weather-related disruptions [26][27]. - The establishment of temporary insurance subsidies during high-risk periods is recommended to encourage small and medium-sized tourism operators to invest in disaster preparedness [27][28].