Core Insights - The rise of "Chicken Chop Guy" has significantly boosted tourism and interest in Jingdezhen, known for its porcelain, with a notable increase in visitor numbers and online engagement [1][2][3] Group 1: Impact on Tourism - Jingdezhen has seen a 400% increase in search volume for "Jingdezhen ceramics" due to the popularity of "Chicken Chop Guy" [1] - From September 25 to 29, 2023, Jingdezhen North Station sent 62,402 passengers, marking a 19% increase compared to the same period in 2022 [1] - Hotel occupancy in Jingdezhen increased by 30% on October 1, 2023, compared to the previous year [1] - During the National Day holiday, travel bookings for Jingdezhen rose by 10%, with 60% of the visitors aged 20 to 30 [1] Group 2: Local Government and Infrastructure Response - Jingdezhen's local government appointed "Chicken Chop Guy" as a cultural tourism ambassador and established a task force to manage the influx of visitors [2] - The city quickly renovated a 500-meter section of road known as "Chicken Chop Avenue" to accommodate increased foot traffic [2] Group 3: Changing Tourist Preferences - Young tourists are increasingly seeking unique and local experiences rather than just visiting landmarks, desiring to engage with the local culture and daily life [3] - The success of "Chicken Chop Guy" illustrates that a location's appeal lies not only in its attractions but also in its authentic local atmosphere [3]