中新网南昌10月9日电 (记者 王修君 李韵涵)又是一年金秋十月，赣鄱大地层林尽染千峰竞秀，处处洋溢 着活跃跃的生机。 厚望如山，感恩奋进。2023年10月，习近平总书记亲临江西考察，看望老区干部群众，面对面指导工 作，为新时代江西改革发展指明了前进方向、注入了强大动力。 两年来，江西锚定"文化强省、旅游强省"建设目标，以感恩奋进的姿态深耕文化沃土，在景德镇的窑火 中、乡村振兴的田野上、非遗传承的指尖上，走出了一条文旅融合创新实践之路。 2024年，江西接待旅游人次、旅游收入增长近14%、14.5%，均实现两位数增长；今年1至8月，江西人 均旅游花费首次突破千元，一幅"多姿多彩、气象万千"的文旅新图景正在广袤的赣鄱大地上徐徐展开。 瓷都出海：窑火千年 对话世界 "中华优秀传统文化自古至今从未断流，陶瓷是中华瑰宝，是中华文明的重要名片。""要集聚各方面人 才，加强创意设计和研发创新，进一步把陶瓷产业做大做强，把'千年瓷都'这张靓丽的名片擦得更 亮。"赣鄱儿女，始终记得总书记的殷殷嘱托。 因瓷而名、因瓷而兴、因瓷而立的江西景德镇，有着近2000年冶陶史、1000多年官窑史、600多年御窑 史。灿烂的陶瓷文化不仅汇 ...

在"鸡排哥火"遍全网的同时，千年瓷都景德镇也迎来了泼天流量。 近日，"鸡排哥"李俊永在社交平台迅速走红，被网友亲切称为"景德镇鸡排主理人"。 6元一份的鸡排， 让顾客感受到了"60元情绪价值和600元服务体验"。 根据"景德镇发布"，如今的景德镇，"鸡排哥"的摊位前排起长队，陶阳里景区游客云集，在千年窑址前 驻足拍照，陶博城、三宝、古窑、高岭、瑶里、瓷宫、雕塑瓷厂等景区内人头攒动，景德镇中国陶瓷博 物馆内"无语佛"依旧沉思……他们共同见证着当下这座千年瓷都的每一次蜕变。 与景德镇相似，近年来，一些小城因拥有美食、美景、丰富的历史、民俗文化、建筑等旅游资源和文旅 产品，吸引力不断上升。将当地丰富的文化特色展现出来，需要合适的载体。无论是一顿烧烤、还是6 元的鸡排，还是一场球赛，都是这样的载体、着力点。 广东省体改研究会执行会长彭澎分析，随着旅游业发展的深入，旅游观念和兴趣也发生了变化。很多年 轻人追求更为小众、更具特色的旅游体验。 截至9月30日，#鸡排哥文学#播放量达1.5 亿，#景德镇烟火气#进入抖音热榜TOP3，带动"景德镇陶瓷" 搜索量激增 400%。 全国各地不少游客去景德镇打卡。数据显示，今年9月2 ...

美团旅行数据显示，国庆假期期间，景德镇文旅预订量同比上涨10%，其中20～30岁年轻人占比达 60%，北京、武汉、上海、杭州、深圳等地游客假期爱来景德镇打卡。近一周，"景德镇陶瓷博物馆"搜 索量同比去年增长超284%，"景德镇陶瓷"关键词评论讨论量同比增长超127%。 在"鸡排哥"爆红全网的同时，景德镇也在努力接住泼天流量。景德镇文旅特聘他为"文旅推介官"，景德 镇城管、环卫等相关部门成立工作专班。 9月30日，江西景德镇市政公用集团，在"鸡排哥"火出圈的路段——珠山大道（五中路口路段）约500米 路面进行铺设，该路段于9月30日中午13:00铺设完毕，半天时间火速焕新"鸡排大道"。 6元一份的鸡排，让顾客感受到了"600元服务体验"。 在"鸡排哥火"遍全网的同时，千年瓷都景德镇也迎来了泼天流量。 近日，"鸡排哥"李俊永在社交平台迅速走红，被网友亲切称为"景德镇鸡排主理人"。 6元一份的鸡排， 让顾客感受到了"60元情绪价值和600元服务体验"。 截至9月30日，#鸡排哥文学#播放量达1.5 亿，#景德镇烟火气#进入抖音热榜TOP3，带动"景德镇陶瓷" 搜索量激增 400%。 全国各地不少游客去景德镇打卡。数 ...

Group 1 - The article highlights the integration of traditional and modern elements in Jiangxi's rural revitalization efforts, emphasizing the importance of preserving natural ecology while enhancing rural aesthetics and quality of life [4] - The traditional industries in Jiangxi are undergoing transformation through the adoption of high-tech solutions and innovative practices, such as the development of a comprehensive supply chain in the black-bone chicken industry, which saw a doubling of production to over 12 million birds last year [5] - The medicinal herb market in Yichun is expanding with the introduction of new consumer experiences, showcasing the blending of traditional medicine with modern market demands [3] Group 2 - The article discusses the role of smart manufacturing in enhancing productivity, as seen in the case of Renhe Pharmaceutical, where production capacity increased tenfold while labor costs decreased by 40% [6] - The transformation of traditional villages is driven by a systematic approach to development, as exemplified by the successful tourism initiatives in Jizhou District, which attracted nearly 600,000 visitors and generated approximately 18 million yuan in revenue [8] - The implementation of ecological agriculture in Wangnian Village demonstrates a successful model of sustainable farming, where waste is converted into organic fertilizer, benefiting both livestock and crop production [10] Group 3 - The cultural initiatives in Jiangxi, such as the integration of traditional opera with modern theater, have significantly boosted local tourism, attracting over 8 million visitors to the theater town in just a year and a half [11] - The article emphasizes the importance of traditional culture in governance and community engagement, highlighting the use of Hakka cultural practices in conflict resolution within local communities [11] - The narrative of Jiangxi's revolutionary history and cultural heritage serves as a motivational force for local leaders and communities, reinforcing their commitment to development and service [11]

Group 1 - The article highlights the ongoing transformation and revitalization efforts in Jiangxi, showcasing how historical sites and rural areas are being rejuvenated through creative and cultural initiatives [1][5][9] - The Tengwang Pavilion, a symbol of Jiangxi's cultural heritage, has undergone significant renovations, including the removal of barriers to integrate historical streets with modern urban life, resulting in increased visitor numbers and tourism revenue [9][13] - In Jingdezhen, the restoration of traditional residential patterns and craftsmanship has attracted young artisans, revitalizing the area and enhancing its cultural significance [18][22] Group 2 - The article discusses the successful revitalization of rural areas, such as Lake Pei Village, which has transformed from a state of decline to a vibrant community through the "Three New Plans" aimed at attracting new residents and developing new industries [23][27] - In Jinxi Bamboo Bridge Village, efforts to restore ancient architecture have preserved historical styles while integrating modern living, creating a sustainable environment for both residents and visitors [31][35] - The article emphasizes the shift from resource-based development to ecological and sustainable practices in Jiangxi, with examples like the transformation of abandoned quarries into tourist attractions and the implementation of green agriculture practices [41][46][50]

Core Insights - The popularity of intangible cultural heritage (ICH) products is increasing among consumers, with Douyin reporting over 6.5 billion annual sales of ICH items in 2024, and more than 10 ICH merchants achieving over 10 million yuan in sales [1] - The rise of live-streaming e-commerce is breaking the bottlenecks in the promotion and dissemination of ICH products, enhancing their visibility and user engagement [1][2] - Young people are crucial for the transmission of ICH, and live-streaming e-commerce effectively bridges the gap between ICH and younger demographics [2] Group 1 - Douyin's data indicates that ICH products are experiencing explosive growth in sales, with popular items including handmade snacks, Yixing purple clay, and Jingdezhen ceramics [1] - The digitalization of ICH provides a broad platform for dissemination, transforming traditional sales channels and enhancing the cultural and technical attributes of ICH products [1][2] - The market-oriented approach of e-commerce platforms is essential for the sustainable development of ICH, creating a positive cycle between cultural preservation and market vitality [2] Group 2 - The traditional ICH has struggled to attract the attention of young people, but live-streaming e-commerce's youthful and trendy characteristics are successfully engaging this demographic [2] - The transformation of ICH from static museum exhibits to dynamic lifestyle elements reflects a shift from protective preservation to creative transformation [2] - Policy support and market exploration are both necessary for the protection and transmission of ICH, with e-commerce platforms providing ongoing commercial momentum [2]